“Vicky worked with us to deliver a piece of work that clearly charted our future direction and provided impetus for change, whilst also serving to highlight the importance of the international agenda within the institutional context.”
— David Winstanley, Executive Director Student Life, University of Southampton (at the time: Director of Global Recruitment and Admissions) (2020)
I was asked by the European Association for International Education (EAIE) to develop the first of their Pathways to Practice e-guides.
This new series of practical guides is designed to be a 'practitioner's toolkit'.
This first guide has two purposes:
To help practitioners to argue the case for a strategic marketing-based approach to international student recruitment.
To guide them through the process of creating a robust international marketing and student recruitment... View Page
Most common tags on this site (in order of popularity)