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International Education Strategy and Marketing

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New EAIE Pathways to Practice Guide | Blog Entry by Vicky Lewis

I was asked by the European Association for International Education (EAIE) to develop the first of their Pathways to Practice e-guides. This new series of practical guides is designed to be a 'practitioner's toolkit'. This first guide has two purposes: To help practitioners to argue the case for a strategic marketing-based approach to international student recruitment. To guide them through the process of creating a robust international marketing and student recruitment... View Page

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TRANSNATIONAL EDUCATION INTERNATIONALISATION INTERNATIONAL CAMPUS OVERSEAS CAMPUS MARKETING EAIE MARKETING INTERNATIONAL STRATEGY DEVELOPMENT PROCESS COLLABORATION GLOBAL HIGHER EDUCATION INTERNATIONAL PARTNERSHIPS BRANCH CAMPUS NATIONAL STRATEGY ORGANISATIONAL CULTURE INSTITUTIONAL MISSION INSTITUTIONAL DRIVERS STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS BREXIT TRAINING COURSE INTERNATIONAL STUDENT RECRUITMENT GOING GLOBAL INCLUSIVITY GLOBAL CITIZENSHIP OVERSEAS CAMPUS MOOC BUILA ORIGINAL RESEARCH MALAYSIA CULTURAL INTELLIGENCE RESOURCES HIGHER EDUCATION EXPERTISE UKCISA WORKSHOP INTERNATIONAL OFFICER INSTITUTIONAL STRATEGY INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY INTERNATIONAL STUDENTS ISKANDAR INVESTMENT CULTURAL VALUES HIGHER EDUCATION ACADEMY POLICY CONTEXT USA UNIVERSITY OF BATH DBA INTERNAL SUPPORT SKILLS DRIVERS FOR CHANGE GLOBAL UNIVERSITY INTERNATIONAL OFFICE GLOBAL ENGAGEMENT SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON EAIE; STAFF ENGAGEMENT; INTERNATIONALISATION TOOLKIT LEADERSHIP SINGAPORE ENGAGEMENT DELIVERY MODES UK HE SECTOR NEWCASTLE UNIVERSITY TEACHING OVERSEAS INTERNATIONALISATION AT HOME FORUM MAGAZINE UNIVERSITY OF BRISTOL INSTITUTIONAL PARTNERSHIP TNE-HUB INSEAD UNIVERSITY OF READING STRATEGIC MARKETING CONSULTANCY RATIONALES EDUCITY UNIVERSITY OF WISCONSIN-MADISON CROSS-CULTURAL COLLABORATION PARTNERSHIP DEVELOPMENT GOVERNANCE PATHWAYS TO PRACTICE NICHE EXPERTISE INTEGRATED INTERNATIONALISM WIDENING ACCESS MARKET RESEARCH REPUTATION GLOBAL EDUCATION HUB BRITISH COUNCIL

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