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International Education Strategy and Marketing

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EduCity, Malaysia – some challenges to (cost-effective) collaboration | Blog Entry by Vicky Lewis

This post is an adaptation of a submission I made to the Globalizing Higher Education and Research for the 'Knowledge Economy' MOOC that I participated in earlier this year. It draws on my experience of the International Branch Campus of a UK university in EduCity in southern Malaysia (just across the Straits from Singapore). It seeks to highlight some of the challenges which hamper what appears to be a great idea for a more cost-effective and collaborative approach to branch campus d... View Page

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TRANSNATIONAL EDUCATION INTERNATIONAL CAMPUS INTERNATIONALISATION OVERSEAS CAMPUS MARKETING EAIE MARKETING DEVELOPMENT PROCESS COLLABORATION INTERNATIONAL STRATEGY GLOBAL HIGHER EDUCATION INTERNATIONAL PARTNERSHIPS BRANCH CAMPUS ORGANISATIONAL CULTURE STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS BREXIT TRAINING COURSE INTERNATIONAL STUDENT RECRUITMENT GOING GLOBAL INCLUSIVITY OVERSEAS CAMPUS MOOC MALAYSIA ORIGINAL RESEARCH RESOURCES EXPERTISE UKCISA CULTURAL INTELLIGENCE INTERNATIONAL OFFICER INSTITUTIONAL STRATEGY INSTITUTIONAL MISSION INSTITUTIONAL DRIVERS WORKSHOP INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL STUDENTS ISKANDAR INVESTMENT HIGHER EDUCATION ACADEMY USA UNIVERSITY OF BATH DBA CULTURAL VALUES SKILLS DRIVERS FOR CHANGE GLOBAL UNIVERSITY INTERNATIONAL OFFICE INTERNAL SUPPORT GLOBAL ENGAGEMENT SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON TOOLKIT SINGAPORE EAIE; STAFF ENGAGEMENT; INTERNATIONALISATION DELIVERY MODES UK HE SECTOR ENGAGEMENT NATIONAL STRATEGY NEWCASTLE UNIVERSITY TEACHING OVERSEAS FORUM MAGAZINE UNIVERSITY OF BRISTOL TNE-HUB INSEAD INSTITUTIONAL PARTNERSHIP STRATEGIC MARKETING CONSULTANCY RATIONALES UNIVERSITY OF READING EDUCITY UNIVERSITY OF WISCONSIN-MADISON PARTNERSHIP DEVELOPMENT GOVERNANCE BUILA CROSS-CULTURAL COLLABORATION PATHWAYS TO PRACTICE NICHE EXPERTISE INTEGRATED INTERNATIONALISM MARKET RESEARCH GLOBAL EDUCATION HUB BRITISH COUNCIL WIDENING ACCESS

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