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International Education Strategy and Marketing

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EduCity, Malaysia – some challenges to (cost-effective) collaboration | Blog Entry by Vicky Lewis

This post is an adaptation of a submission I made to the Globalizing Higher Education and Research for the 'Knowledge Economy' MOOC that I participated in earlier this year. It draws on my experience of the International Branch Campus of a UK university in EduCity in southern Malaysia (just across the Straits from Singapore). It seeks to highlight some of the challenges which hamper what appears to be a great idea for a more cost-effective and collaborative approach to branch campus d... View Page

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TRANSNATIONAL EDUCATION INTERNATIONALISATION INTERNATIONAL CAMPUS OVERSEAS CAMPUS MARKETING EAIE MARKETING INTERNATIONAL STRATEGY DEVELOPMENT PROCESS COLLABORATION GLOBAL HIGHER EDUCATION BRANCH CAMPUS INTERNATIONAL PARTNERSHIPS ORGANISATIONAL CULTURE NATIONAL STRATEGY INSTITUTIONAL MISSION INSTITUTIONAL DRIVERS STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS BREXIT INTERNATIONAL STUDENT RECRUITMENT TRAINING COURSE GOING GLOBAL GLOBAL CITIZENSHIP OVERSEAS CAMPUS INCLUSIVITY MOOC BUILA MALAYSIA ORIGINAL RESEARCH EXPERTISE UKCISA CULTURAL INTELLIGENCE RESOURCES HIGHER EDUCATION WORKSHOP INTERNATIONAL OFFICER INSTITUTIONAL STRATEGY INTERNATIONAL EDUCATION STRATEGY INTERNATIONAL STUDENTS ISKANDAR INVESTMENT INTERNATIONAL EDUCATION HUB STAKEHOLDERS POLICY CONTEXT USA UNIVERSITY OF BATH DBA CULTURAL VALUES HIGHER EDUCATION ACADEMY GLOBAL UNIVERSITY INTERNATIONAL OFFICE INTERNAL SUPPORT SKILLS DRIVERS FOR CHANGE SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON GLOBAL ENGAGEMENT LEADERSHIP SINGAPORE EAIE; STAFF ENGAGEMENT; INTERNATIONALISATION TOOLKIT UK HE SECTOR ENGAGEMENT DELIVERY MODES NEWCASTLE UNIVERSITY INTERNATIONALISATION AT HOME FORUM MAGAZINE UNIVERSITY OF BRISTOL TEACHING OVERSEAS INSEAD INSTITUTIONAL PARTNERSHIP TNE-HUB RATIONALES UNIVERSITY OF READING STRATEGIC MARKETING CONSULTANCY EDUCITY UNIVERSITY OF WISCONSIN-MADISON CROSS-CULTURAL COLLABORATION PARTNERSHIP DEVELOPMENT GOVERNANCE INTEGRATED INTERNATIONALISM PATHWAYS TO PRACTICE NICHE EXPERTISE REPUTATION GLOBAL EDUCATION HUB BRITISH COUNCIL WIDENING ACCESS MARKET RESEARCH

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