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International Education Strategy and Marketing

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New practical guide | Blog Entry by Vicky Lewis

One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there. Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable. So one output - drawn not only from my research but also from ... View Page

International campus marketing | Blog Entry by Vicky Lewis

If you are interested in investigating some of the issues around international campus development, here is a two-page PDF Information Sheet listing (and with hyperlinks to) useful publications, websites and other resources. The main focus is on the marketing and positioning of international campuses. However the list also includes sources of facts and figures relating to transnational education more generally - and a couple of useful guides (both emanating from the Leadership Foundation for H... View Page

Embedding marketing in international campus development | Blog Entry by Vicky Lewis

I undertook some research in late 2014 / early 2015 (see previous blog post) into the role of marketing in international campus development. The aim of this was to generate some useful (evidence-based) recommendations for HE institutions considering development of an international campus. I’ll be sharing detailed findings elsewhere. In the meantime, here are the key recommendations, broken down by themes (roughly corresponding to consecutive phases in the international campus developmen... View Page

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

Branch Campus Development - Marketing Expertise Required | Blog Entry by Vicky Lewis

Following on from the webinar I gave in June on The Proper Role of Marketing in Overseas Campus Development (see Resources page of this site), here's a PDF copy of an article of mine (entitled: Branch Campus Development - Marketing expertise required) which has just been published in the Summer 2014 edition of the European Association for International Education's (EAIE) Forum magazine. International branch campuses can succeed or fail depending on whether they enrol enough studen... View Page

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TRANSNATIONAL EDUCATION INTERNATIONALISATION GLOBAL ENGAGEMENT INTERNATIONAL CAMPUS GLOBAL STRATEGIES REPORT EAIE OVERSEAS CAMPUS MARKETING INTERNATIONAL STRATEGY INSTITUTIONAL STRATEGY MARKETING INTERNATIONALISATION STRATEGY DEVELOPMENT PROCESS INTERNATIONAL OFFICE INTERNATIONAL PARTNERSHIPS COLLABORATION INTERNATIONAL STUDENT RECRUITMENT GOING GLOBAL STRATEGIC PLANS INSTITUTIONAL MISSION GLOBAL HIGHER EDUCATION NATIONAL STRATEGY INTERNATIONALISATION AT HOME BRANCH CAMPUS ORGANISATIONAL CULTURE INCLUSIVITY RATIONALES SUSTAINABILITY OVERSEAS CAMPUS MOOC BUILA CROSS-CULTURAL COLLABORATION COVID-19 MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH BRITISH COUNCIL KPIS INSTITUTIONAL DRIVERS STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS INTERNATIONAL GRADUATE EMPLOYABILITY BREXIT TRAINING COURSE GLOBAL CITIZENSHIP INSEAD INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT GOVERNANCE CORONAVIRUS PLANNING LANGUAGE LEARNING CONSULTATION PROCESS UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE UUK INTERNATIONAL DISTINCTIVENESS ADDRESSING DISCONNECTS EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH REPUTATION POST-STUDY WORK ENABLING CHANGE RESOURCES HIGHER EDUCATION INTERNATIONALISATION FOR ALL EXECUTIVE SUMMARY INTERNATIONAL OFFICER OUTCOMES DATA STUDENT VOICE DIFFERENTIATION RAPID CHANGE GLOBAL EDUCATION HUB INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY ORGANISATIONAL STRUCTURE GLOBAL COMMON GOOD METRICS EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY POLICY CONTEXT GRADUATE ATTRIBUTES GLOBAL MINDSET WORKSHOP SKILLS DRIVERS FOR CHANGE ALUMNI RELATIONS SDGS EQUALITY, DIVERSITY, INCLUSION DISTINCTIVE IMPACT INTERNATIONAL STUDENTS ISKANDAR INVESTMENT STAFF ENGAGEMENT OVERSEAS OFFICES SOCIAL IMPACT KEY PERFORMANCE INDICATORS USA UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT LEADERSHIP ENVIRONMENTAL SUSTAINABILITY GLOBAL ENGAGEMENT INDEX CURRICULUM GLOBAL UNIVERSITY INTERNAL SUPPORT DELIVERY MODES INTERNATIONAL MARKETING BENCHMARKING CIVIC AND COMMUNITY ENGAGEMENT GLOBAL ENGAGEMENT STRATEGY SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON REGIONAL HUBS UK NATIONAL PRIORITIES GLOBAL IMPACT SINGAPORE TEACHING OVERSEAS TRAVELLING MINDSET STRATEGIC ALIGNMENT OUTWARD MOBILITY UK HE SECTOR ENGAGEMENT TNE-HUB CHANGE THE PIE GEOPOLITICS KEY QUESTIONS NEWCASTLE UNIVERSITY STRATEGIC MARKETING CONSULTANCY CAREERS FUTURE MODELS STRATEGY TRAPS SUCCESS MEASURES FORUM MAGAZINE UNIVERSITY OF BRISTOL GRADUATE OUTCOMES STAFF DEVELOPMENT

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