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International Education Strategy and Marketing

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Branch Campus Development - Marketing Expertise Required | Blog Entry by Vicky Lewis

Following on from the webinar I gave in June on The Proper Role of Marketing in Overseas Campus Development (see Resources page of this site), here's a PDF copy of an article of mine (entitled: Branch Campus Development - Marketing expertise required) which has just been published in the Summer 2014 edition of the European Association for International Education's (EAIE) Forum magazine. International branch campuses can succeed or fail depending on whether they enrol enough studen... View Page

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TRANSNATIONAL EDUCATION INTERNATIONALISATION INTERNATIONAL CAMPUS OVERSEAS CAMPUS MARKETING EAIE MARKETING INTERNATIONAL STRATEGY DEVELOPMENT PROCESS COLLABORATION GLOBAL HIGHER EDUCATION INTERNATIONAL PARTNERSHIPS BRANCH CAMPUS NATIONAL STRATEGY ORGANISATIONAL CULTURE INSTITUTIONAL MISSION INSTITUTIONAL DRIVERS STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS BREXIT TRAINING COURSE INTERNATIONAL STUDENT RECRUITMENT GOING GLOBAL INCLUSIVITY GLOBAL CITIZENSHIP OVERSEAS CAMPUS MOOC BUILA MALAYSIA ORIGINAL RESEARCH RESOURCES HIGHER EDUCATION EXPERTISE UKCISA CULTURAL INTELLIGENCE INTERNATIONAL OFFICER INSTITUTIONAL STRATEGY WORKSHOP INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY INTERNATIONAL STUDENTS ISKANDAR INVESTMENT HIGHER EDUCATION ACADEMY POLICY CONTEXT USA UNIVERSITY OF BATH DBA CULTURAL VALUES SKILLS DRIVERS FOR CHANGE GLOBAL UNIVERSITY INTERNATIONAL OFFICE INTERNAL SUPPORT GLOBAL ENGAGEMENT SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON TOOLKIT LEADERSHIP SINGAPORE EAIE; STAFF ENGAGEMENT; INTERNATIONALISATION DELIVERY MODES UK HE SECTOR ENGAGEMENT NEWCASTLE UNIVERSITY TEACHING OVERSEAS INTERNATIONALISATION AT HOME FORUM MAGAZINE UNIVERSITY OF BRISTOL TNE-HUB INSEAD INSTITUTIONAL PARTNERSHIP STRATEGIC MARKETING CONSULTANCY RATIONALES UNIVERSITY OF READING EDUCITY UNIVERSITY OF WISCONSIN-MADISON PARTNERSHIP DEVELOPMENT GOVERNANCE CROSS-CULTURAL COLLABORATION PATHWAYS TO PRACTICE NICHE EXPERTISE INTEGRATED INTERNATIONALISM MARKET RESEARCH REPUTATION GLOBAL EDUCATION HUB BRITISH COUNCIL WIDENING ACCESS

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