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International Education Strategy and Marketing

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Branch Campus Development - Marketing Expertise Required | Blog Entry by Vicky Lewis

Following on from the webinar I gave in June on The Proper Role of Marketing in Overseas Campus Development (see Resources page of this site), here's a PDF copy of an article of mine (entitled: Branch Campus Development - Marketing expertise required) which has just been published in the Summer 2014 edition of the European Association for International Education's (EAIE) Forum magazine. International branch campuses can succeed or fail depending on whether they enrol enough studen... View Page

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TRANSNATIONAL EDUCATION INTERNATIONALISATION INTERNATIONAL CAMPUS EAIE OVERSEAS CAMPUS MARKETING MARKETING INTERNATIONAL STRATEGY DEVELOPMENT PROCESS COLLABORATION GLOBAL HIGHER EDUCATION INTERNATIONAL PARTNERSHIPS NATIONAL STRATEGY BRANCH CAMPUS ORGANISATIONAL CULTURE INTERNATIONAL STUDENT RECRUITMENT INSTITUTIONAL MISSION INSTITUTIONAL DRIVERS STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS BREXIT TRAINING COURSE INCLUSIVITY GLOBAL CITIZENSHIP GOING GLOBAL OVERSEAS CAMPUS MOOC BUILA MALAYSIA ORIGINAL RESEARCH EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY POLICY CONTEXT WORKSHOP SKILLS DRIVERS FOR CHANGE ALUMNI RELATIONS INTERNATIONAL STUDENTS ISKANDAR INVESTMENT GLOBAL ENGAGEMENT STAFF ENGAGEMENT USA UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT LEADERSHIP GLOBAL UNIVERSITY INTERNATIONAL OFFICE INTERNAL SUPPORT DELIVERY MODES INTERNATIONAL MARKETING SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON INTERNATIONAL GRADUATE EMPLOYABILITY SINGAPORE TEACHING OVERSEAS INTERNATIONALISATION AT HOME UK HE SECTOR ENGAGEMENT TNE-HUB NEWCASTLE UNIVERSITY STRATEGIC MARKETING CONSULTANCY CAREERS FORUM MAGAZINE UNIVERSITY OF BRISTOL INSEAD INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT GOVERNANCE RATIONALES UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE UUK INTERNATIONAL EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH REPUTATION CROSS-CULTURAL COLLABORATION RESOURCES HIGHER EDUCATION INTEGRATED INTERNATIONALISM INTERNATIONAL OFFICER INSTITUTIONAL STRATEGY OUTCOMES DATA GLOBAL EDUCATION HUB BRITISH COUNCIL INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY

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