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International Education Strategy and Marketing

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Pages tagged GOING GLOBAL

Embedding marketing in international campus development | Blog Entry by Vicky Lewis

I undertook some research in late 2014 / early 2015 (see previous blog post) into the role of marketing in international campus development. The aim of this was to generate some useful (evidence-based) recommendations for HE institutions considering development of an international campus. I’ll be sharing detailed findings elsewhere. In the meantime, here are the key recommendations, broken down by themes (roughly corresponding to consecutive phases in the international campus developmen... View Page

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

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TRANSNATIONAL EDUCATION INTERNATIONALISATION INTERNATIONAL CAMPUS EAIE OVERSEAS CAMPUS MARKETING MARKETING INTERNATIONAL STRATEGY DEVELOPMENT PROCESS COLLABORATION GLOBAL HIGHER EDUCATION INTERNATIONAL PARTNERSHIPS NATIONAL STRATEGY BRANCH CAMPUS ORGANISATIONAL CULTURE INTERNATIONAL STUDENT RECRUITMENT INSTITUTIONAL MISSION INSTITUTIONAL DRIVERS STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS BREXIT TRAINING COURSE INCLUSIVITY GLOBAL CITIZENSHIP GOING GLOBAL OVERSEAS CAMPUS MOOC BUILA MALAYSIA ORIGINAL RESEARCH EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY POLICY CONTEXT WORKSHOP SKILLS DRIVERS FOR CHANGE ALUMNI RELATIONS INTERNATIONAL STUDENTS ISKANDAR INVESTMENT GLOBAL ENGAGEMENT STAFF ENGAGEMENT USA UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT LEADERSHIP GLOBAL UNIVERSITY INTERNATIONAL OFFICE INTERNAL SUPPORT DELIVERY MODES INTERNATIONAL MARKETING SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON INTERNATIONAL GRADUATE EMPLOYABILITY SINGAPORE TEACHING OVERSEAS INTERNATIONALISATION AT HOME UK HE SECTOR ENGAGEMENT TNE-HUB NEWCASTLE UNIVERSITY STRATEGIC MARKETING CONSULTANCY CAREERS FORUM MAGAZINE UNIVERSITY OF BRISTOL INSEAD INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT GOVERNANCE RATIONALES UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE UUK INTERNATIONAL EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH REPUTATION CROSS-CULTURAL COLLABORATION RESOURCES HIGHER EDUCATION INTEGRATED INTERNATIONALISM INTERNATIONAL OFFICER INSTITUTIONAL STRATEGY OUTCOMES DATA GLOBAL EDUCATION HUB BRITISH COUNCIL INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY

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