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International Education Strategy and Marketing

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Pages tagged GOING GLOBAL

Back to the Future | Blog Entry by Vicky Lewis

June will be a month that includes some interesting-sounding live webinars to replace the British Council’s cancelled Going Global 2020 conference. In addition to the ‘after the storm’ type sessions triggered by the Covid-19 crisis, there are some familiar (but nonetheless valuable) themes. Topics include: improving employment outcomes in a changing world; diversity, equity and inclusion in HE; the future of transnational education; and reaching the Sustainable Development G... View Page

Embedding marketing in international campus development | Blog Entry by Vicky Lewis

I undertook some research in late 2014 / early 2015 (see previous blog post) into the role of marketing in international campus development. The aim of this was to generate some useful (evidence-based) recommendations for HE institutions considering development of an international campus. I’ll be sharing detailed findings elsewhere. In the meantime, here are the key recommendations, broken down by themes (roughly corresponding to consecutive phases in the international campus developmen... View Page

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

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TRANSNATIONAL EDUCATION INTERNATIONALISATION INTERNATIONAL CAMPUS EAIE OVERSEAS CAMPUS MARKETING MARKETING INTERNATIONAL STRATEGY DEVELOPMENT PROCESS COLLABORATION INSTITUTIONAL STRATEGY INSTITUTIONAL MISSION GLOBAL HIGHER EDUCATION GLOBAL ENGAGEMENT INTERNATIONAL OFFICE INTERNATIONAL PARTNERSHIPS NATIONAL STRATEGY BRANCH CAMPUS ORGANISATIONAL CULTURE INCLUSIVITY INTERNATIONAL STUDENT RECRUITMENT GOING GLOBAL MOOC BUILA COVID-19 MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH INSTITUTIONAL DRIVERS STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS INTERNATIONAL GRADUATE EMPLOYABILITY BREXIT INTERNATIONALISATION AT HOME TRAINING COURSE GLOBAL CITIZENSHIP RATIONALES OVERSEAS CAMPUS CROSS-CULTURAL COLLABORATION RESOURCES HIGHER EDUCATION INTERNATIONAL OFFICER OUTCOMES DATA STUDENT VOICE GLOBAL EDUCATION HUB BRITISH COUNCIL INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY ORGANISATIONAL STRUCTURE EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY POLICY CONTEXT GRADUATE ATTRIBUTES WORKSHOP SKILLS DRIVERS FOR CHANGE ALUMNI RELATIONS SDGS INTERNATIONAL STUDENTS ISKANDAR INVESTMENT STAFF ENGAGEMENT OVERSEAS OFFICES USA UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT LEADERSHIP ENVIRONMENTAL SUSTAINABILITY GLOBAL UNIVERSITY INTERNAL SUPPORT DELIVERY MODES INTERNATIONAL MARKETING BENCHMARKING SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON REGIONAL HUBS SINGAPORE TEACHING OVERSEAS TRAVELLING MINDSET UK HE SECTOR ENGAGEMENT TNE-HUB CHANGE THE PIE NEWCASTLE UNIVERSITY STRATEGIC MARKETING CONSULTANCY CAREERS FUTURE MODELS FORUM MAGAZINE UNIVERSITY OF BRISTOL GRADUATE OUTCOMES INSEAD INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT GOVERNANCE CORONAVIRUS UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE UUK INTERNATIONAL SUSTAINABILITY EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH REPUTATION POST-STUDY WORK

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