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“Vicky managed to expertly get to know us in a very short space of time by really listening and asking us searching questions. This process alone gave us a focus.”

— Kate La Barre, Hereford College of Arts

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Embedding marketing in international campus development | Blog Entry by Vicky Lewis

I undertook some research in late 2014 / early 2015 (see previous blog post) into the role of marketing in international campus development. The aim of this was to generate some useful (evidence-based) recommendations for HE institutions considering development of an international campus. I’ll be sharing detailed findings elsewhere. In the meantime, here are the key recommendations, broken down by themes (roughly corresponding to consecutive phases in the international campus developmen... View Page

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

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TRANSNATIONAL EDUCATION INTERNATIONALISATION INTERNATIONAL CAMPUS OVERSEAS CAMPUS MARKETING EAIE MARKETING INTERNATIONAL STRATEGY DEVELOPMENT PROCESS COLLABORATION GLOBAL HIGHER EDUCATION BRANCH CAMPUS INTERNATIONAL PARTNERSHIPS ORGANISATIONAL CULTURE NATIONAL STRATEGY INSTITUTIONAL MISSION INSTITUTIONAL DRIVERS STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS BREXIT INTERNATIONAL STUDENT RECRUITMENT TRAINING COURSE GOING GLOBAL OVERSEAS CAMPUS INCLUSIVITY GLOBAL CITIZENSHIP MOOC BUILA MALAYSIA ORIGINAL RESEARCH EXPERTISE UKCISA CULTURAL INTELLIGENCE RESOURCES HIGHER EDUCATION WORKSHOP INTERNATIONAL OFFICER INSTITUTIONAL STRATEGY INTERNATIONAL STUDENTS ISKANDAR INVESTMENT INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY USA UNIVERSITY OF BATH DBA CULTURAL VALUES HIGHER EDUCATION ACADEMY POLICY CONTEXT GLOBAL UNIVERSITY INTERNATIONAL OFFICE INTERNAL SUPPORT SKILLS DRIVERS FOR CHANGE SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON GLOBAL ENGAGEMENT SINGAPORE EAIE; STAFF ENGAGEMENT; INTERNATIONALISATION TOOLKIT LEADERSHIP UK HE SECTOR ENGAGEMENT DELIVERY MODES NEWCASTLE UNIVERSITY FORUM MAGAZINE UNIVERSITY OF BRISTOL TEACHING OVERSEAS INTERNATIONALISATION AT HOME INSEAD INSTITUTIONAL PARTNERSHIP TNE-HUB RATIONALES UNIVERSITY OF READING STRATEGIC MARKETING CONSULTANCY EDUCITY UNIVERSITY OF WISCONSIN-MADISON CROSS-CULTURAL COLLABORATION PARTNERSHIP DEVELOPMENT GOVERNANCE INTEGRATED INTERNATIONALISM PATHWAYS TO PRACTICE NICHE EXPERTISE GLOBAL EDUCATION HUB BRITISH COUNCIL WIDENING ACCESS MARKET RESEARCH REPUTATION

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