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International Education Strategy and Marketing

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Pages tagged GOING GLOBAL

Back to the Future | Blog Entry by Vicky Lewis

June will be a month that includes some interesting-sounding live webinars to replace the British Council’s cancelled Going Global 2020 conference. In addition to the ‘after the storm’ type sessions triggered by the Covid-19 crisis, there are some familiar (but nonetheless valuable) themes. Topics include: improving employment outcomes in a changing world; diversity, equity and inclusion in HE; the future of transnational education; and reaching the Sustainable Development G... View Page

Embedding marketing in international campus development | Blog Entry by Vicky Lewis

I undertook some research in late 2014 / early 2015 (see previous blog post) into the role of marketing in international campus development. The aim of this was to generate some useful (evidence-based) recommendations for HE institutions considering development of an international campus. I’ll be sharing detailed findings elsewhere. In the meantime, here are the key recommendations, broken down by themes (roughly corresponding to consecutive phases in the international campus developmen... View Page

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

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TRANSNATIONAL EDUCATION INTERNATIONALISATION INTERNATIONAL CAMPUS EAIE OVERSEAS CAMPUS MARKETING MARKETING INTERNATIONAL STRATEGY DEVELOPMENT PROCESS COLLABORATION INSTITUTIONAL MISSION GLOBAL HIGHER EDUCATION INTERNATIONAL PARTNERSHIPS NATIONAL STRATEGY BRANCH CAMPUS ORGANISATIONAL CULTURE INCLUSIVITY INTERNATIONAL STUDENT RECRUITMENT GOING GLOBAL COVID-19 MOOC BUILA ORIGINAL RESEARCH INSTITUTIONAL STRATEGY MALAYSIA INTEGRATED INTERNATIONALISM INSTITUTIONAL DRIVERS GLOBAL ENGAGEMENT INTERNATIONAL OFFICE INTERNATIONAL EDUCATION HUBS INTERNATIONAL GRADUATE EMPLOYABILITY STUDENT RECRUITMENT BREXIT INTERNATIONALISATION AT HOME TRAINING COURSE GLOBAL CITIZENSHIP RATIONALES OVERSEAS CAMPUS CROSS-CULTURAL COLLABORATION RESOURCES HIGHER EDUCATION INTERNATIONAL OFFICER OUTCOMES DATA INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY GLOBAL EDUCATION HUB BRITISH COUNCIL CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY POLICY CONTEXT GRADUATE ATTRIBUTES EXPERTISE UKCISA WORKSHOP SKILLS DRIVERS FOR CHANGE ALUMNI RELATIONS ISKANDAR INVESTMENT STAFF ENGAGEMENT INTERNATIONAL STUDENTS CULTURAL VALUES TOOLKIT LEADERSHIP ENVIRONMENTAL SUSTAINABILITY USA UNIVERSITY OF BATH DBA INTERNAL SUPPORT DELIVERY MODES INTERNATIONAL MARKETING GLOBAL UNIVERSITY UNIVERSITY OF SOUTHAMPTON SHARED CAMPUS TEACHING OVERSEAS TRAVELLING MINDSET SINGAPORE ENGAGEMENT TNE-HUB CHANGE UK HE SECTOR NEWCASTLE UNIVERSITY STRATEGIC MARKETING CONSULTANCY CAREERS GRADUATE OUTCOMES FORUM MAGAZINE UNIVERSITY OF BRISTOL INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT GOVERNANCE CORONAVIRUS INSEAD UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE UUK INTERNATIONAL WIDENING ACCESS MARKET RESEARCH REPUTATION POST-STUDY WORK EDUCITY UNIVERSITY OF WISCONSIN-MADISON

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