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International Education Strategy and Marketing

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Pages tagged GOING GLOBAL

Back to the Future | Blog Entry by Vicky Lewis

June will be a month that includes some interesting-sounding live webinars to replace the British Council’s cancelled Going Global 2020 conference. In addition to the ‘after the storm’ type sessions triggered by the Covid-19 crisis, there are some familiar (but nonetheless valuable) themes. Topics include: improving employment outcomes in a changing world; diversity, equity and inclusion in HE; the future of transnational education; and reaching the Sustainable Development G... View Page

Embedding marketing in international campus development | Blog Entry by Vicky Lewis

I undertook some research in late 2014 / early 2015 (see previous blog post) into the role of marketing in international campus development. The aim of this was to generate some useful (evidence-based) recommendations for HE institutions considering development of an international campus. I’ll be sharing detailed findings elsewhere. In the meantime, here are the key recommendations, broken down by themes (roughly corresponding to consecutive phases in the international campus developmen... View Page

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

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INTERNATIONALISATION TRANSNATIONAL EDUCATION INTERNATIONAL CAMPUS GLOBAL ENGAGEMENT EAIE OVERSEAS CAMPUS MARKETING INTERNATIONAL STRATEGY INSTITUTIONAL STRATEGY MARKETING COLLABORATION GLOBAL STRATEGIES REPORT DEVELOPMENT PROCESS BRANCH CAMPUS ORGANISATIONAL CULTURE INCLUSIVITY INTERNATIONAL STUDENT RECRUITMENT GOING GLOBAL STRATEGIC PLANS INSTITUTIONAL MISSION GLOBAL HIGHER EDUCATION INTERNATIONAL OFFICE INTERNATIONAL PARTNERSHIPS NATIONAL STRATEGY TRAINING COURSE GLOBAL CITIZENSHIP INTERNATIONALISATION STRATEGY RATIONALES OVERSEAS CAMPUS COVID-19 MOOC BUILA MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH BRITISH COUNCIL KPIS INSTITUTIONAL DRIVERS INTERNATIONAL GRADUATE EMPLOYABILITY STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS INTERNATIONALISATION AT HOME BREXIT TNE-HUB CHANGE THE PIE UK HE SECTOR ENGAGEMENT CAREERS FUTURE MODELS STRATEGY TRAPS NEWCASTLE UNIVERSITY STRATEGIC MARKETING CONSULTANCY GRADUATE OUTCOMES FORUM MAGAZINE UNIVERSITY OF BRISTOL GOVERNANCE CORONAVIRUS PLANNING INSEAD INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT UUK INTERNATIONAL SUSTAINABILITY DISTINCTIVENESS UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE REPUTATION POST-STUDY WORK EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH HIGHER EDUCATION CROSS-CULTURAL COLLABORATION RESOURCES OUTCOMES DATA STUDENT VOICE DIFFERENTIATION INTERNATIONAL OFFICER INTERNATIONAL EDUCATION STRATEGY ORGANISATIONAL STRUCTURE GLOBAL COMMON GOOD GLOBAL EDUCATION HUB INTERNATIONAL EDUCATION HUB STAKEHOLDERS POLICY CONTEXT GRADUATE ATTRIBUTES EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY DRIVERS FOR CHANGE ALUMNI RELATIONS SDGS WORKSHOP SKILLS STAFF ENGAGEMENT OVERSEAS OFFICES SOCIAL IMPACT INTERNATIONAL STUDENTS ISKANDAR INVESTMENT LEADERSHIP ENVIRONMENTAL SUSTAINABILITY GLOBAL ENGAGEMENT INDEX USA UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT DELIVERY MODES INTERNATIONAL MARKETING BENCHMARKING GLOBAL UNIVERSITY INTERNAL SUPPORT REGIONAL HUBS UK NATIONAL PRIORITIES SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON TRAVELLING MINDSET STRATEGIC ALIGNMENT SINGAPORE TEACHING OVERSEAS

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