“Vicky's recent keynote enriched our annual conference with intelligence and insights into the internationalisation landscape. Her consultancy has moved the institution forward and we will continue to call on her expertise in the future.”
— Dr Ruth Sayers, Executive Dean Learning, Teaching and International, Bishop Grosseteste University
I was asked by the European Association for International Education (EAIE) to develop the first of their Pathways to Practice e-guides.
This new series of practical guides is designed to be a 'practitioner's toolkit'.
This first guide has two purposes:
To help practitioners to argue the case for a strategic marketing-based approach to international student recruitment.
To guide them through the process of creating a robust international marketing and student recruitment... View Page
Back in 2005, I was doing the fieldwork for my doctorate (a DBA in Higher Education Management at University of Bath). This involved (amongst other things) a national survey of UK HEIs (administered via BUILA – the British Universities' International Liaison Association) focusing on key institutional drivers for internationalisation.
This blog summarises the survey findings which were generated exactly ten years ago. I then speculate on what might be different if I were to re-run th... View Page
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