“Vicky's great depth of knowledge of the international education market made her a key asset when developing a marketing strategy for our campus in Malaysia”
— Richard Gregory CMgr FCMI, University of Southampton
I was asked by the European Association for International Education (EAIE) to develop the first of their Pathways to Practice e-guides.
This new series of practical guides is designed to be a 'practitioner's toolkit'.
This first guide has two purposes:
To help practitioners to argue the case for a strategic marketing-based approach to international student recruitment.
To guide them through the process of creating a robust international marketing and student recruitment... View Page
Back in 2005, I was doing the fieldwork for my doctorate (a DBA in Higher Education Management at University of Bath). This involved (amongst other things) a national survey of UK HEIs (administered via BUILA – the British Universities' International Liaison Association) focusing on key institutional drivers for internationalisation.
This blog summarises the survey findings which were generated exactly ten years ago. I then speculate on what might be different if I were to re-run th... View Page
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