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International Education Strategy and Marketing

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Pages tagged OVERSEAS CAMPUS

New practical guide | Blog Entry by Vicky Lewis

One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there. Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable. So one output - drawn not only from my research but also from ... View Page

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

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INTERNATIONALISATION TRANSNATIONAL EDUCATION INTERNATIONAL CAMPUS GLOBAL ENGAGEMENT EAIE OVERSEAS CAMPUS MARKETING INTERNATIONAL STRATEGY INSTITUTIONAL STRATEGY MARKETING COLLABORATION GLOBAL STRATEGIES REPORT DEVELOPMENT PROCESS BRANCH CAMPUS ORGANISATIONAL CULTURE INCLUSIVITY INTERNATIONAL STUDENT RECRUITMENT GOING GLOBAL STRATEGIC PLANS INSTITUTIONAL MISSION GLOBAL HIGHER EDUCATION INTERNATIONAL OFFICE INTERNATIONAL PARTNERSHIPS NATIONAL STRATEGY TRAINING COURSE GLOBAL CITIZENSHIP INTERNATIONALISATION STRATEGY RATIONALES OVERSEAS CAMPUS COVID-19 MOOC BUILA MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH BRITISH COUNCIL KPIS INSTITUTIONAL DRIVERS INTERNATIONAL GRADUATE EMPLOYABILITY STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS INTERNATIONALISATION AT HOME BREXIT TNE-HUB CHANGE THE PIE UK HE SECTOR ENGAGEMENT CAREERS FUTURE MODELS STRATEGY TRAPS NEWCASTLE UNIVERSITY STRATEGIC MARKETING CONSULTANCY GRADUATE OUTCOMES FORUM MAGAZINE UNIVERSITY OF BRISTOL GOVERNANCE CORONAVIRUS PLANNING INSEAD INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT UUK INTERNATIONAL SUSTAINABILITY DISTINCTIVENESS UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE REPUTATION POST-STUDY WORK EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH HIGHER EDUCATION CROSS-CULTURAL COLLABORATION RESOURCES OUTCOMES DATA STUDENT VOICE DIFFERENTIATION INTERNATIONAL OFFICER INTERNATIONAL EDUCATION STRATEGY ORGANISATIONAL STRUCTURE GLOBAL COMMON GOOD GLOBAL EDUCATION HUB INTERNATIONAL EDUCATION HUB STAKEHOLDERS POLICY CONTEXT GRADUATE ATTRIBUTES EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY DRIVERS FOR CHANGE ALUMNI RELATIONS SDGS WORKSHOP SKILLS STAFF ENGAGEMENT OVERSEAS OFFICES SOCIAL IMPACT INTERNATIONAL STUDENTS ISKANDAR INVESTMENT LEADERSHIP ENVIRONMENTAL SUSTAINABILITY GLOBAL ENGAGEMENT INDEX USA UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT DELIVERY MODES INTERNATIONAL MARKETING BENCHMARKING GLOBAL UNIVERSITY INTERNAL SUPPORT REGIONAL HUBS UK NATIONAL PRIORITIES SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON TRAVELLING MINDSET STRATEGIC ALIGNMENT SINGAPORE TEACHING OVERSEAS

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