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International Education Strategy and Marketing

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Pages tagged OVERSEAS CAMPUS

New practical guide | Blog Entry by Vicky Lewis

One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there. Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable. So one output - drawn not only from my research but also from ... View Page

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

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TRANSNATIONAL EDUCATION INTERNATIONALISATION INTERNATIONAL CAMPUS EAIE OVERSEAS CAMPUS MARKETING MARKETING INTERNATIONAL STRATEGY INSTITUTIONAL STRATEGY DEVELOPMENT PROCESS COLLABORATION INSTITUTIONAL MISSION GLOBAL HIGHER EDUCATION GLOBAL ENGAGEMENT INTERNATIONAL OFFICE INTERNATIONAL PARTNERSHIPS NATIONAL STRATEGY BRANCH CAMPUS ORGANISATIONAL CULTURE INCLUSIVITY INTERNATIONAL STUDENT RECRUITMENT GOING GLOBAL OVERSEAS CAMPUS MOOC BUILA COVID-19 MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH BRITISH COUNCIL INSTITUTIONAL DRIVERS STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS INTERNATIONAL GRADUATE EMPLOYABILITY BREXIT INTERNATIONALISATION AT HOME TRAINING COURSE GLOBAL CITIZENSHIP RATIONALES EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH REPUTATION POST-STUDY WORK CROSS-CULTURAL COLLABORATION RESOURCES HIGHER EDUCATION STRATEGIC PLANS INTERNATIONAL OFFICER OUTCOMES DATA STUDENT VOICE GLOBAL EDUCATION HUB INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY ORGANISATIONAL STRUCTURE EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY POLICY CONTEXT GRADUATE ATTRIBUTES KPIS WORKSHOP SKILLS DRIVERS FOR CHANGE ALUMNI RELATIONS SDGS INTERNATIONAL STUDENTS ISKANDAR INVESTMENT STAFF ENGAGEMENT OVERSEAS OFFICES USA UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT LEADERSHIP ENVIRONMENTAL SUSTAINABILITY GLOBAL ENGAGEMENT INDEX GLOBAL UNIVERSITY INTERNAL SUPPORT DELIVERY MODES INTERNATIONAL MARKETING BENCHMARKING SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON REGIONAL HUBS SINGAPORE TEACHING OVERSEAS TRAVELLING MINDSET STRATEGIC ALIGNMENT UK HE SECTOR ENGAGEMENT TNE-HUB CHANGE THE PIE NEWCASTLE UNIVERSITY STRATEGIC MARKETING CONSULTANCY CAREERS FUTURE MODELS FORUM MAGAZINE UNIVERSITY OF BRISTOL GRADUATE OUTCOMES INSEAD INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT GOVERNANCE CORONAVIRUS PLANNING UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE UUK INTERNATIONAL SUSTAINABILITY

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