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New practical guide | Blog Entry by Vicky Lewis

One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there. Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable. So one output - drawn not only from my research but also from ... View Page

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

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TRANSNATIONAL EDUCATION INTERNATIONAL CAMPUS INTERNATIONALISATION OVERSEAS CAMPUS MARKETING EAIE MARKETING DEVELOPMENT PROCESS GLOBAL HIGHER EDUCATION BRANCH CAMPUS INTERNATIONAL PARTNERSHIPS ORGANISATIONAL CULTURE COLLABORATION STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS BREXIT INTERNATIONAL STUDENT RECRUITMENT TRAINING COURSE GOING GLOBAL INCLUSIVITY OVERSEAS CAMPUS INTERNATIONAL STRATEGY MOOC MALAYSIA ORIGINAL RESEARCH EXPERTISE UKCISA CULTURAL INTELLIGENCE RESOURCES INSTITUTIONAL MISSION INSTITUTIONAL DRIVERS WORKSHOP INTERNATIONAL OFFICER STAKEHOLDERS INTERNATIONAL STUDENTS ISKANDAR INVESTMENT INTERNATIONAL EDUCATION HUB USA UNIVERSITY OF BATH DBA CULTURAL VALUES HIGHER EDUCATION ACADEMY GLOBAL UNIVERSITY INTERNATIONAL OFFICE INTERNAL SUPPORT SKILLS GLOBAL ENGAGEMENT SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON SINGAPORE EAIE; STAFF ENGAGEMENT; INTERNATIONALISATION TOOLKIT UK HE SECTOR ENGAGEMENT NATIONAL STRATEGY NEWCASTLE UNIVERSITY FORUM MAGAZINE UNIVERSITY OF BRISTOL TEACHING OVERSEAS INSEAD INSTITUTIONAL PARTNERSHIP CONSULTANCY RATIONALES UNIVERSITY OF READING STRATEGIC MARKETING EDUCITY UNIVERSITY OF WISCONSIN-MADISON BUILA CROSS-CULTURAL COLLABORATION PARTNERSHIP DEVELOPMENT NICHE EXPERTISE INTEGRATED INTERNATIONALISM PATHWAYS TO PRACTICE MARKET RESEARCH GLOBAL EDUCATION HUB BRITISH COUNCIL WIDENING ACCESS

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