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International Education Strategy and Marketing

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Pages tagged BRANCH CAMPUS

'A mission to learn from the world' | Blog Entry by Vicky Lewis

Last year I participated in the seven-week Globalizing Higher Education and Research for the 'Knowledge Economy' MOOC, run jointly by University of Wisconsin-Madison and University of Bristol. It covered a lot of really interesting ground and one element that sticks in my mind is a podcast by Gabriel Hawawini (INSEAD). In this, Hawawini explores rationales for setting up an international campus. He articulates the key to the whole process (of determining whether to establish an intern... View Page

Branch Campus Development - Marketing Expertise Required | Blog Entry by Vicky Lewis

Following on from the webinar I gave in June on The Proper Role of Marketing in Overseas Campus Development (see Resources page of this site), here's a PDF copy of an article of mine (entitled: Branch Campus Development - Marketing expertise required) which has just been published in the Summer 2014 edition of the European Association for International Education's (EAIE) Forum magazine. International branch campuses can succeed or fail depending on whether they enrol enough studen... View Page

EduCity, Malaysia – some challenges to (cost-effective) collaboration | Blog Entry by Vicky Lewis

This post is an adaptation of a submission I made to the Globalizing Higher Education and Research for the 'Knowledge Economy' MOOC that I participated in earlier this year. It draws on my experience of the International Branch Campus of a UK university in EduCity in southern Malaysia (just across the Straits from Singapore). It seeks to highlight some of the challenges which hamper what appears to be a great idea for a more cost-effective and collaborative approach to branch campus d... View Page

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TRANSNATIONAL EDUCATION INTERNATIONALISATION INTERNATIONAL CAMPUS OVERSEAS CAMPUS MARKETING EAIE MARKETING INTERNATIONAL STRATEGY DEVELOPMENT PROCESS COLLABORATION GLOBAL HIGHER EDUCATION INTERNATIONAL PARTNERSHIPS BRANCH CAMPUS NATIONAL STRATEGY ORGANISATIONAL CULTURE INSTITUTIONAL DRIVERS INSTITUTIONAL MISSION STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS BREXIT INTERNATIONAL STUDENT RECRUITMENT TRAINING COURSE GOING GLOBAL INCLUSIVITY GLOBAL CITIZENSHIP OVERSEAS CAMPUS BUILA MOOC ORIGINAL RESEARCH MALAYSIA UKCISA CULTURAL INTELLIGENCE RESOURCES HIGHER EDUCATION EXPERTISE WORKSHOP INTERNATIONAL OFFICER INSTITUTIONAL STRATEGY ISKANDAR INVESTMENT INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY INTERNATIONAL STUDENTS UNIVERSITY OF BATH DBA CULTURAL VALUES HIGHER EDUCATION ACADEMY POLICY CONTEXT USA INTERNATIONAL OFFICE INTERNAL SUPPORT SKILLS DRIVERS FOR CHANGE GLOBAL UNIVERSITY UNIVERSITY OF SOUTHAMPTON GLOBAL ENGAGEMENT SHARED CAMPUS SINGAPORE EAIE; STAFF ENGAGEMENT; INTERNATIONALISATION TOOLKIT LEADERSHIP UK HE SECTOR ENGAGEMENT DELIVERY MODES NEWCASTLE UNIVERSITY UNIVERSITY OF BRISTOL TEACHING OVERSEAS INTERNATIONALISATION AT HOME FORUM MAGAZINE INSTITUTIONAL PARTNERSHIP TNE-HUB INSEAD UNIVERSITY OF READING STRATEGIC MARKETING CONSULTANCY RATIONALES UNIVERSITY OF WISCONSIN-MADISON EDUCITY CROSS-CULTURAL COLLABORATION PARTNERSHIP DEVELOPMENT GOVERNANCE PATHWAYS TO PRACTICE NICHE EXPERTISE INTEGRATED INTERNATIONALISM BRITISH COUNCIL WIDENING ACCESS MARKET RESEARCH REPUTATION GLOBAL EDUCATION HUB

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