“Vicky's great depth of knowledge of the international education market made her a key asset when developing a marketing strategy for our campus in Malaysia”
— Richard Gregory CMgr FCMI, University of Southampton (2013)
The first part of my research project on UK university global engagement strategies showed that there’s often a mismatch between the global rhetoric in strategy documents (with its emphasis on making a positive contribution to the world) and the measures of international success that are selected (which tend to be more about building institutional profile, reach and income).
I therefore probed this area with my interviewees, generating a variety of responses. This blog seeks to tease ou... View Page
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