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International Education Strategy and Marketing

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EduCity, Malaysia – some challenges to (cost-effective) collaboration | Blog Entry by Vicky Lewis

This post is an adaptation of a submission I made to the Globalizing Higher Education and Research for the 'Knowledge Economy' MOOC that I participated in earlier this year. It draws on my experience of the International Branch Campus of a UK university in EduCity in southern Malaysia (just across the Straits from Singapore). It seeks to highlight some of the challenges which hamper what appears to be a great idea for a more cost-effective and collaborative approach to branch campus d... View Page

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TRANSNATIONAL EDUCATION INTERNATIONALISATION INTERNATIONAL CAMPUS EAIE OVERSEAS CAMPUS MARKETING MARKETING INTERNATIONAL STRATEGY DEVELOPMENT PROCESS COLLABORATION INSTITUTIONAL STRATEGY INSTITUTIONAL MISSION GLOBAL HIGHER EDUCATION GLOBAL ENGAGEMENT INTERNATIONAL OFFICE INTERNATIONAL PARTNERSHIPS NATIONAL STRATEGY BRANCH CAMPUS ORGANISATIONAL CULTURE INCLUSIVITY INTERNATIONAL STUDENT RECRUITMENT GOING GLOBAL MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH INSTITUTIONAL DRIVERS STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS INTERNATIONAL GRADUATE EMPLOYABILITY BREXIT INTERNATIONALISATION AT HOME TRAINING COURSE GLOBAL CITIZENSHIP RATIONALES OVERSEAS CAMPUS MOOC BUILA COVID-19 INTERNATIONAL OFFICER OUTCOMES DATA STUDENT VOICE GLOBAL EDUCATION HUB BRITISH COUNCIL INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY ORGANISATIONAL STRUCTURE EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY POLICY CONTEXT GRADUATE ATTRIBUTES WORKSHOP SKILLS DRIVERS FOR CHANGE ALUMNI RELATIONS SDGS INTERNATIONAL STUDENTS ISKANDAR INVESTMENT STAFF ENGAGEMENT OVERSEAS OFFICES UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT LEADERSHIP ENVIRONMENTAL SUSTAINABILITY USA GLOBAL UNIVERSITY INTERNAL SUPPORT DELIVERY MODES INTERNATIONAL MARKETING BENCHMARKING SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON REGIONAL HUBS SINGAPORE TEACHING OVERSEAS TRAVELLING MINDSET UK HE SECTOR ENGAGEMENT TNE-HUB CHANGE THE PIE NEWCASTLE UNIVERSITY STRATEGIC MARKETING CONSULTANCY CAREERS FUTURE MODELS FORUM MAGAZINE UNIVERSITY OF BRISTOL GRADUATE OUTCOMES INSEAD INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT GOVERNANCE CORONAVIRUS UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE UUK INTERNATIONAL SUSTAINABILITY EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH REPUTATION POST-STUDY WORK CROSS-CULTURAL COLLABORATION RESOURCES HIGHER EDUCATION

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