“The end result for us has been great buy in from staff and students to an agenda that utilises the presence of international students on campus as only one element in a much wider piece of work that is bringing global experiences to our students. ”
— Dr Richard O'Doherty, Deputy Vice-Chancellor, University of Gloucestershire
One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there.
Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable.
So one output - drawn not only from my research but also from ... View Page
The research project I undertook in late 2014 / early 2015 has resulted in a number of blog posts, comment pieces and a poster for the Going Global conference.
For those interested in a slightly more in-depth account of the recommendations generated by interviewing senior staff involved in the marketing of UK university campuses in Malaysia, here's a peer-reviewed journal article on the topic of embedding marketing in international campus development.
It was published online in the Tay... View Page
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