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International Education Strategy and Marketing

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Pages tagged ORIGINAL RESEARCH

New practical guide | Blog Entry by Vicky Lewis

One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there. Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable. So one output - drawn not only from my research but also from ... View Page

New article on embedding marketing in international campus development | Blog Entry by Vicky Lewis

The research project I undertook in late 2014 / early 2015 has resulted in a number of blog posts, comment pieces and a poster for the Going Global conference. For those interested in a slightly more in-depth account of the recommendations generated by interviewing senior staff involved in the marketing of UK university campuses in Malaysia, here's a peer-reviewed journal article on the topic of embedding marketing in international campus development. It was published online in the Tay... View Page

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TRANSNATIONAL EDUCATION INTERNATIONALISATION INTERNATIONAL CAMPUS OVERSEAS CAMPUS MARKETING EAIE MARKETING INTERNATIONAL STRATEGY DEVELOPMENT PROCESS COLLABORATION GLOBAL HIGHER EDUCATION INTERNATIONAL PARTNERSHIPS BRANCH CAMPUS ORGANISATIONAL CULTURE STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS BREXIT TRAINING COURSE INTERNATIONAL STUDENT RECRUITMENT GOING GLOBAL INCLUSIVITY OVERSEAS CAMPUS MOOC MALAYSIA ORIGINAL RESEARCH RESOURCES HIGHER EDUCATION EXPERTISE UKCISA CULTURAL INTELLIGENCE INTERNATIONAL OFFICER INSTITUTIONAL STRATEGY INSTITUTIONAL MISSION INSTITUTIONAL DRIVERS WORKSHOP INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL STUDENTS ISKANDAR INVESTMENT HIGHER EDUCATION ACADEMY POLICY CONTEXT USA UNIVERSITY OF BATH DBA CULTURAL VALUES SKILLS DRIVERS FOR CHANGE GLOBAL UNIVERSITY INTERNATIONAL OFFICE INTERNAL SUPPORT GLOBAL ENGAGEMENT SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON TOOLKIT SINGAPORE EAIE; STAFF ENGAGEMENT; INTERNATIONALISATION DELIVERY MODES UK HE SECTOR ENGAGEMENT NATIONAL STRATEGY NEWCASTLE UNIVERSITY TEACHING OVERSEAS FORUM MAGAZINE UNIVERSITY OF BRISTOL TNE-HUB INSEAD INSTITUTIONAL PARTNERSHIP STRATEGIC MARKETING CONSULTANCY RATIONALES UNIVERSITY OF READING EDUCITY UNIVERSITY OF WISCONSIN-MADISON PARTNERSHIP DEVELOPMENT GOVERNANCE BUILA CROSS-CULTURAL COLLABORATION PATHWAYS TO PRACTICE NICHE EXPERTISE INTEGRATED INTERNATIONALISM MARKET RESEARCH GLOBAL EDUCATION HUB BRITISH COUNCIL WIDENING ACCESS

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