-

International Education Strategy and Marketing

Tag View

Pages tagged ORIGINAL RESEARCH

New practical guide | Blog Entry by Vicky Lewis

One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there. Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable. So one output - drawn not only from my research but also from ... View Page

New article on embedding marketing in international campus development | Blog Entry by Vicky Lewis

The research project I undertook in late 2014 / early 2015 has resulted in a number of blog posts, comment pieces and a poster for the Going Global conference. For those interested in a slightly more in-depth account of the recommendations generated by interviewing senior staff involved in the marketing of UK university campuses in Malaysia, here's a peer-reviewed journal article on the topic of embedding marketing in international campus development. It was published online in the Tay... View Page

Most common tags on this site (in order of popularity)

TRANSNATIONAL EDUCATION INTERNATIONALISATION INTERNATIONAL CAMPUS EAIE OVERSEAS CAMPUS MARKETING INTERNATIONAL STRATEGY MARKETING INSTITUTIONAL STRATEGY DEVELOPMENT PROCESS COLLABORATION INCLUSIVITY INTERNATIONAL STUDENT RECRUITMENT GOING GLOBAL INSTITUTIONAL MISSION GLOBAL ENGAGEMENT GLOBAL HIGHER EDUCATION INTERNATIONAL PARTNERSHIPS INTERNATIONAL OFFICE NATIONAL STRATEGY BRANCH CAMPUS ORGANISATIONAL CULTURE GLOBAL CITIZENSHIP RATIONALES OVERSEAS CAMPUS COVID-19 MOOC BUILA MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH BRITISH COUNCIL INSTITUTIONAL DRIVERS INTERNATIONAL GRADUATE EMPLOYABILITY STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS INTERNATIONALISATION AT HOME BREXIT TRAINING COURSE GRADUATE OUTCOMES FORUM MAGAZINE UNIVERSITY OF BRISTOL PARTNERSHIP DEVELOPMENT GOVERNANCE CORONAVIRUS PLANNING INSEAD INSTITUTIONAL PARTNERSHIP PATHWAYS TO PRACTICE NICHE EXPERTISE UUK INTERNATIONAL SUSTAINABILITY UNIVERSITY OF READING MARKET RESEARCH REPUTATION POST-STUDY WORK EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS RESOURCES HIGHER EDUCATION STRATEGIC PLANS CROSS-CULTURAL COLLABORATION INTERNATIONAL OFFICER OUTCOMES DATA STUDENT VOICE STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY ORGANISATIONAL STRUCTURE GLOBAL EDUCATION HUB INTERNATIONAL EDUCATION HUB HIGHER EDUCATION ACADEMY POLICY CONTEXT GRADUATE ATTRIBUTES KPIS EXPERTISE UKCISA CULTURAL INTELLIGENCE SKILLS DRIVERS FOR CHANGE ALUMNI RELATIONS SDGS WORKSHOP STAFF ENGAGEMENT OVERSEAS OFFICES INTERNATIONAL STUDENTS ISKANDAR INVESTMENT TOOLKIT LEADERSHIP ENVIRONMENTAL SUSTAINABILITY GLOBAL ENGAGEMENT INDEX USA UNIVERSITY OF BATH DBA CULTURAL VALUES DELIVERY MODES INTERNATIONAL MARKETING BENCHMARKING GLOBAL UNIVERSITY INTERNAL SUPPORT REGIONAL HUBS SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON TEACHING OVERSEAS TRAVELLING MINDSET STRATEGIC ALIGNMENT SINGAPORE TNE-HUB CHANGE THE PIE UK HE SECTOR ENGAGEMENT STRATEGIC MARKETING CONSULTANCY CAREERS FUTURE MODELS NEWCASTLE UNIVERSITY

Tag Cloud

 
-

Copyright © 2021 Vicky Lewis Consulting

Privacy Policy Cookie Policy

Website by Intexta

Printed on 2 March 2021 at 11:53

Source: https://www.vickylewisconsulting.co.uk/tag-view.php

Website by intexta.com