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International Education Strategy and Marketing

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Pages tagged ORIGINAL RESEARCH

New practical guide | Blog Entry by Vicky Lewis

One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there. Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable. So one output - drawn not only from my research but also from ... View Page

New article on embedding marketing in international campus development | Blog Entry by Vicky Lewis

The research project I undertook in late 2014 / early 2015 has resulted in a number of blog posts, comment pieces and a poster for the Going Global conference. For those interested in a slightly more in-depth account of the recommendations generated by interviewing senior staff involved in the marketing of UK university campuses in Malaysia, here's a peer-reviewed journal article on the topic of embedding marketing in international campus development. It was published online in the Tay... View Page

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INTERNATIONALISATION TRANSNATIONAL EDUCATION INTERNATIONAL CAMPUS GLOBAL ENGAGEMENT EAIE OVERSEAS CAMPUS MARKETING INTERNATIONAL STRATEGY INSTITUTIONAL STRATEGY MARKETING COLLABORATION GLOBAL STRATEGIES REPORT DEVELOPMENT PROCESS BRANCH CAMPUS ORGANISATIONAL CULTURE INCLUSIVITY INTERNATIONAL STUDENT RECRUITMENT GOING GLOBAL STRATEGIC PLANS INSTITUTIONAL MISSION GLOBAL HIGHER EDUCATION INTERNATIONAL OFFICE INTERNATIONAL PARTNERSHIPS NATIONAL STRATEGY TRAINING COURSE GLOBAL CITIZENSHIP INTERNATIONALISATION STRATEGY RATIONALES OVERSEAS CAMPUS COVID-19 MOOC BUILA MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH BRITISH COUNCIL KPIS INSTITUTIONAL DRIVERS INTERNATIONAL GRADUATE EMPLOYABILITY STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS INTERNATIONALISATION AT HOME BREXIT TNE-HUB CHANGE THE PIE UK HE SECTOR ENGAGEMENT CAREERS FUTURE MODELS STRATEGY TRAPS NEWCASTLE UNIVERSITY STRATEGIC MARKETING CONSULTANCY GRADUATE OUTCOMES FORUM MAGAZINE UNIVERSITY OF BRISTOL GOVERNANCE CORONAVIRUS PLANNING INSEAD INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT UUK INTERNATIONAL SUSTAINABILITY DISTINCTIVENESS UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE REPUTATION POST-STUDY WORK EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH HIGHER EDUCATION CROSS-CULTURAL COLLABORATION RESOURCES OUTCOMES DATA STUDENT VOICE DIFFERENTIATION INTERNATIONAL OFFICER INTERNATIONAL EDUCATION STRATEGY ORGANISATIONAL STRUCTURE GLOBAL COMMON GOOD GLOBAL EDUCATION HUB INTERNATIONAL EDUCATION HUB STAKEHOLDERS POLICY CONTEXT GRADUATE ATTRIBUTES EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY DRIVERS FOR CHANGE ALUMNI RELATIONS SDGS WORKSHOP SKILLS STAFF ENGAGEMENT OVERSEAS OFFICES SOCIAL IMPACT INTERNATIONAL STUDENTS ISKANDAR INVESTMENT LEADERSHIP ENVIRONMENTAL SUSTAINABILITY GLOBAL ENGAGEMENT INDEX USA UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT DELIVERY MODES INTERNATIONAL MARKETING BENCHMARKING GLOBAL UNIVERSITY INTERNAL SUPPORT REGIONAL HUBS UK NATIONAL PRIORITIES SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON TRAVELLING MINDSET STRATEGIC ALIGNMENT SINGAPORE TEACHING OVERSEAS

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