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International Education Strategy and Marketing

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Pages tagged COLLABORATION

Governing body engagement with TNE strategy | Blog Entry by Vicky Lewis

This blog is the final one in a series, outlining the findings of a small survey conducted in June 2018. It expands on some of the top level findings presented at the TNE-Hub Symposium on ‘Transnational Education: Innovations in Practice’ on 11 July 2018. Presentations (in my case a joint one with Dr Janet Ilieva, entitled: Evolving TNE approaches: from short-termism to sustainability?’) are downloadable from here. The survey investigated: how TNE drivers and approa... View Page

Whither UK HE internationalisation? | Blog Entry by Vicky Lewis

Like so many UK higher education colleagues who care about the international ethos of our universities, I’m feeling somewhat despondent about the direction of travel. Staff from other countries are thinking twice about coming to work at UK institutions, which will reduce the diversity of our staff base and, with it, diminish the potential for innovation that is sparked by having a multiplicity of perspectives. Students from other countries are feeling discouraged from choosing the UK... View Page

New guest comment piece on HEGlobal website | Blog Entry by Vicky Lewis

Based on the poster I presented at the British Council's Going Global conference in June 2015, I was asked to write a guest comment piece for the UK HE International Unit's HEGlobal website, which stimulates discussion on all aspects of transnational education. I focused on the need for inter-campus collaboration and the sharing of different perspectives and approaches when it comes to the marketing of an international campus. Here's a link to the post. ... View Page

EduCity, Malaysia – some challenges to (cost-effective) collaboration | Blog Entry by Vicky Lewis

This post is an adaptation of a submission I made to the Globalizing Higher Education and Research for the 'Knowledge Economy' MOOC that I participated in earlier this year. It draws on my experience of the International Branch Campus of a UK university in EduCity in southern Malaysia (just across the Straits from Singapore). It seeks to highlight some of the challenges which hamper what appears to be a great idea for a more cost-effective and collaborative approach to branch campus d... View Page

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TRANSNATIONAL EDUCATION INTERNATIONAL CAMPUS INTERNATIONALISATION OVERSEAS CAMPUS MARKETING EAIE MARKETING DEVELOPMENT PROCESS COLLABORATION INTERNATIONAL STRATEGY GLOBAL HIGHER EDUCATION INTERNATIONAL PARTNERSHIPS BRANCH CAMPUS ORGANISATIONAL CULTURE STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS BREXIT TRAINING COURSE INTERNATIONAL STUDENT RECRUITMENT GOING GLOBAL INCLUSIVITY OVERSEAS CAMPUS MOOC MALAYSIA ORIGINAL RESEARCH RESOURCES EXPERTISE UKCISA CULTURAL INTELLIGENCE INTERNATIONAL OFFICER INSTITUTIONAL STRATEGY INSTITUTIONAL MISSION INSTITUTIONAL DRIVERS WORKSHOP INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL STUDENTS ISKANDAR INVESTMENT HIGHER EDUCATION ACADEMY USA UNIVERSITY OF BATH DBA CULTURAL VALUES SKILLS DRIVERS FOR CHANGE GLOBAL UNIVERSITY INTERNATIONAL OFFICE INTERNAL SUPPORT GLOBAL ENGAGEMENT SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON TOOLKIT SINGAPORE EAIE; STAFF ENGAGEMENT; INTERNATIONALISATION DELIVERY MODES UK HE SECTOR ENGAGEMENT NATIONAL STRATEGY NEWCASTLE UNIVERSITY TEACHING OVERSEAS FORUM MAGAZINE UNIVERSITY OF BRISTOL TNE-HUB INSEAD INSTITUTIONAL PARTNERSHIP STRATEGIC MARKETING CONSULTANCY RATIONALES UNIVERSITY OF READING EDUCITY UNIVERSITY OF WISCONSIN-MADISON PARTNERSHIP DEVELOPMENT GOVERNANCE BUILA CROSS-CULTURAL COLLABORATION PATHWAYS TO PRACTICE NICHE EXPERTISE INTEGRATED INTERNATIONALISM MARKET RESEARCH GLOBAL EDUCATION HUB BRITISH COUNCIL WIDENING ACCESS

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