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International Education Strategy and Marketing

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Pages tagged INTERNATIONALISATION

A different kind of international education strategy | Blog Entry by Vicky Lewis

In my last blog post, Through the Looking Glass, I presented a different perspective on university internationalisation. One where university leaders treat internationalisation not as an inward-facing process that will make their institution more famous, wealthier or – in some way – ‘better’, but as an outward-looking lens through which the institution can explore and strengthen its role within the global ecosystem. Although many UK HEIs still take a fairly parochial, ... View Page

Through the looking glass | Blog Entry by Vicky Lewis

At the end of my last blog, I expressed the hope that – over coming years – we (those of us working in higher education) will ‘critically engage with the “why” of internationalisation… and remember that the benefits… should be felt by all stakeholders’. Earlier this week I read a University World News article by Stephanie Doscher (Florida International University), which asks the question ‘why internationalise?’. The author draw... View Page

25 years in international higher education | Blog Entry by Vicky Lewis

I was going for a run the other morning when it dawned on me that 2019 marks my 25th year in international higher education (which certainly makes me feel my age). A lot has changed since I started out on a nine-month contract as a part-time International Officer at what was then University of Wales Lampeter (now part of University of Wales Trinity St David). The institution had never had an International Officer before and my role was a hotchpotch of Erasmus exchange coordination, internatio... View Page

Five years of consultancy | Blog Entry by Vicky Lewis

It’s coming up for the fifth anniversary of setting up my business, Vicky Lewis Consulting, which specialises in international strategy development and marketing planning for higher education providers in the UK and beyond. I’ve had a lot of people ask me what I like best about working for myself. That’s easy to answer: the flexibility; the opportunity to make a difference quickly; the chance to get to the nub of an issue that a client has been grappling with internally (and... View Page

What international education needs | Blog Entry by Vicky Lewis

There have been some significant shifts in the global discourse about higher education internationalisation recently. The Western perspective that has tended to dominate, with its assumptions that internationalisation is ‘a good thing’, is being challenged. Is it positive for everyone? And have we been guilty of taking a narrow (and lopsided) view of what it’s all about?   I attended UUKi’s International Higher Education Forum (IHEF) in Nottingham on 14 Mar... View Page

A Journey Through Time and Space | Blog Entry by Vicky Lewis

The theme of the European Association for International Education’s (EAIE) most recent Forum magazine is ‘The New International Officer’. It includes a range of great articles about the challenges for higher education international officers now and in the future, and the attributes, knowledge and skills that professionals in this area of work need. I contributed an article to the magazine, entitled ‘A Journey Through Time and Space’, which looks at changes in the... View Page

Whither UK HE internationalisation? | Blog Entry by Vicky Lewis

Like so many UK higher education colleagues who care about the international ethos of our universities, I’m feeling somewhat despondent about the direction of travel. Staff from other countries are thinking twice about coming to work at UK institutions, which will reduce the diversity of our staff base and, with it, diminish the potential for innovation that is sparked by having a multiplicity of perspectives. Students from other countries are feeling discouraged from choosing the UK... View Page

Building internal support for internationalisation | Blog Entry by Vicky Lewis

I'm co-facilitating a full-day workshop at the European Association for International Education (EAIE) Conference in Glasgow on Tuesday 15 September. The topic is Building internal support for internationalisation. Here's the blurb from the conference website: "Why do they just not get it?" Even the most obvious internationalisation priorities seem to be ignored by colleagues in other parts of your institution. Yet you can’t hope to embed internationalisation – o... View Page

'A mission to learn from the world' | Blog Entry by Vicky Lewis

Last year I participated in the seven-week Globalizing Higher Education and Research for the 'Knowledge Economy' MOOC, run jointly by University of Wisconsin-Madison and University of Bristol. It covered a lot of really interesting ground and one element that sticks in my mind is a podcast by Gabriel Hawawini (INSEAD). In this, Hawawini explores rationales for setting up an international campus. He articulates the key to the whole process (of determining whether to establish an intern... View Page

UK HEI motivations for internationalisation | Blog Entry by Vicky Lewis

Back in 2005, I was doing the fieldwork for my doctorate (a DBA in Higher Education Management at University of Bath). This involved (amongst other things) a national survey of UK HEIs (administered via BUILA – the British Universities' International Liaison Association) focusing on key institutional drivers for internationalisation. This blog summarises the survey findings which were generated exactly ten years ago. I then speculate on what might be different if I were to re-run th... View Page

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TRANSNATIONAL EDUCATION INTERNATIONALISATION INTERNATIONAL CAMPUS OVERSEAS CAMPUS MARKETING EAIE MARKETING INTERNATIONAL STRATEGY DEVELOPMENT PROCESS COLLABORATION GLOBAL HIGHER EDUCATION INTERNATIONAL PARTNERSHIPS BRANCH CAMPUS ORGANISATIONAL CULTURE INSTITUTIONAL MISSION INSTITUTIONAL DRIVERS STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS NATIONAL STRATEGY BREXIT TRAINING COURSE INTERNATIONAL STUDENT RECRUITMENT GOING GLOBAL INCLUSIVITY OVERSEAS CAMPUS MOOC ORIGINAL RESEARCH MALAYSIA CULTURAL INTELLIGENCE RESOURCES HIGHER EDUCATION EXPERTISE UKCISA WORKSHOP INTERNATIONAL OFFICER INSTITUTIONAL STRATEGY INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL STUDENTS ISKANDAR INVESTMENT CULTURAL VALUES HIGHER EDUCATION ACADEMY POLICY CONTEXT USA UNIVERSITY OF BATH DBA INTERNAL SUPPORT SKILLS DRIVERS FOR CHANGE GLOBAL UNIVERSITY INTERNATIONAL OFFICE GLOBAL ENGAGEMENT SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON EAIE; STAFF ENGAGEMENT; INTERNATIONALISATION TOOLKIT LEADERSHIP SINGAPORE ENGAGEMENT DELIVERY MODES UK HE SECTOR NEWCASTLE UNIVERSITY TEACHING OVERSEAS INTERNATIONALISATION AT HOME FORUM MAGAZINE UNIVERSITY OF BRISTOL INSTITUTIONAL PARTNERSHIP TNE-HUB INSEAD UNIVERSITY OF READING STRATEGIC MARKETING CONSULTANCY RATIONALES GLOBAL CITIZENSHIP EDUCITY UNIVERSITY OF WISCONSIN-MADISON CROSS-CULTURAL COLLABORATION PARTNERSHIP DEVELOPMENT GOVERNANCE BUILA PATHWAYS TO PRACTICE NICHE EXPERTISE INTEGRATED INTERNATIONALISM WIDENING ACCESS MARKET RESEARCH GLOBAL EDUCATION HUB BRITISH COUNCIL

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