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International Education Strategy and Marketing

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Pages tagged INTERNATIONALISATION

The pandemic as a catalyst for reprioritisation | Blog Entry by Vicky Lewis

In my last blog, I provided an overview of how my new report – UK Universities’ Global Engagement Strategies: Time for a rethink? – came to be; and outlined the sections and chapters included within it. Part One of the report includes a chapter (Chapter 2) entitled ‘The pandemic as a catalyst for reprioritisation’, which argues that the structural break represented by Covid-19 makes now the right time to reconsider our strategies for internationalisation and ... View Page

The UK HEI Strategic Plan Landscape | Blog Entry by Vicky Lewis

I am currently working on a research project which explores the profile of the international / global dimension in institutional strategic plans right across the UK Higher Education sector. Rather than waiting until I’ve finished analysing everything, I’m going to share emerging observations as I go (with the caveat that my thinking may change as I get further through the project). Today’s blog provides an overview of the UK HEI strategic plan landscape and makes some ob... View Page

Time to move on from the internationalisation strategy? | Blog Entry by Vicky Lewis

In my recent conversation with Elspeth Jones (Jones, E. & Lewis, V. (2020) In conversation - Evolution of UK International Education Strategy, June 2020), we discussed the evolution of UK HEI international strategies. I outlined the progression from economically motivated strategies with an almost exclusive focus on recruiting international students (in the late 1990s, early 2000s) to broader internationalisation strategies (in the late 2000s, early 2010s). The latter were more comprehens... View Page

Back to the Future | Blog Entry by Vicky Lewis

June will be a month that includes some interesting-sounding live webinars to replace the British Council’s cancelled Going Global 2020 conference. In addition to the ‘after the storm’ type sessions triggered by the Covid-19 crisis, there are some familiar (but nonetheless valuable) themes. Topics include: improving employment outcomes in a changing world; diversity, equity and inclusion in HE; the future of transnational education; and reaching the Sustainable Development G... View Page

Ditching the dichotomies in international HE | Blog Entry by Vicky Lewis

When it comes to international higher education, we are very fond of putting things in boxes and framing them in terms of dichotomies. International students vs. domestic students. ‘Sending’ countries vs. ‘receiving’ countries. TNE students vs. ‘true’ international students. Distance learning vs. ‘standard’ programmes. Internationalisation ‘at home’ vs. internationalisation ‘abroad’. This desire to categor... View Page

How UK universities can help to re-position our country in the eyes of the world | Blog Entry by Vicky Lewis

The UK’s global reputation has been damaged in the eyes of many of our friends around the world. They look at our behaviour (particularly since the 2016 referendum) and are, by turns, baffled, unsettled and pitying. Both our collective judgment and our competence as a nation have been called into question. There is a need to reinvent our relationships with the rest of the world – and universities have a significant role to play. ... View Page

A different kind of international education strategy | Blog Entry by Vicky Lewis

In my last blog post, Through the Looking Glass, I presented a different perspective on university internationalisation. One where university leaders treat internationalisation not as an inward-facing process that will make their institution more famous, wealthier or – in some way – ‘better’, but as an outward-looking lens through which the institution can explore and strengthen its role within the global ecosystem. Although many UK HEIs still take a fairly parochial, ... View Page

Through the looking glass | Blog Entry by Vicky Lewis

At the end of my last blog, I expressed the hope that – over coming years – we (those of us working in higher education) will ‘critically engage with the “why” of internationalisation… and remember that the benefits… should be felt by all stakeholders’. Earlier this week I read a University World News article by Stephanie Doscher (Florida International University), which asks the question ‘why internationalise?’. The author draw... View Page

25 years in international higher education | Blog Entry by Vicky Lewis

I was going for a run the other morning when it dawned on me that 2019 marks my 25th year in international higher education (which certainly makes me feel my age). A lot has changed since I started out on a nine-month contract as a part-time International Officer at what was then University of Wales Lampeter (now part of University of Wales Trinity St David). The institution had never had an International Officer before and my role was a hotchpotch of Erasmus exchange coordination, internatio... View Page

Five years of consultancy | Blog Entry by Vicky Lewis

It’s coming up for the fifth anniversary of setting up my business, Vicky Lewis Consulting, which specialises in international strategy development and marketing planning for higher education providers in the UK and beyond. I’ve had a lot of people ask me what I like best about working for myself. That’s easy to answer: the flexibility; the opportunity to make a difference quickly; the chance to get to the nub of an issue that a client has been grappling with internally (and... View Page

What international education needs | Blog Entry by Vicky Lewis

There have been some significant shifts in the global discourse about higher education internationalisation recently. The Western perspective that has tended to dominate, with its assumptions that internationalisation is ‘a good thing’, is being challenged. Is it positive for everyone? And have we been guilty of taking a narrow (and lopsided) view of what it’s all about?   I attended UUKi’s International Higher Education Forum (IHEF) in Nottingham on 14 Mar... View Page

A Journey Through Time and Space | Blog Entry by Vicky Lewis

The theme of the European Association for International Education’s (EAIE) most recent Forum magazine is ‘The New International Officer’. It includes a range of great articles about the challenges for higher education international officers now and in the future, and the attributes, knowledge and skills that professionals in this area of work need. I contributed an article to the magazine, entitled ‘A Journey Through Time and Space’, which looks at changes in the... View Page

Whither UK HE internationalisation? | Blog Entry by Vicky Lewis

Like so many UK higher education colleagues who care about the international ethos of our universities, I’m feeling somewhat despondent about the direction of travel. Staff from other countries are thinking twice about coming to work at UK institutions, which will reduce the diversity of our staff base and, with it, diminish the potential for innovation that is sparked by having a multiplicity of perspectives. Students from other countries are feeling discouraged from choosing the UK... View Page

Building institutional support for internationalisation | Blog Entry by Vicky Lewis

Those working in university or college International Relations offices - or in other areas where internationalisation is a primary focus - can sometimes find it challenging to build wider institutional buy-in and support from colleagues in other functions. These colleagues have different priorities and pressures and expectations on them. So what approaches can be used to engage them? This was the thinking behind developing the pre-conference workshop that Fiona Hunter and I ran before last ye... View Page

Building internal support for internationalisation | Blog Entry by Vicky Lewis

I'm co-facilitating a full-day workshop at the European Association for International Education (EAIE) Conference in Glasgow on Tuesday 15 September. The topic is Building internal support for internationalisation. Here's the blurb from the conference website: "Why do they just not get it?" Even the most obvious internationalisation priorities seem to be ignored by colleagues in other parts of your institution. Yet you can’t hope to embed internationalisation – o... View Page

'A mission to learn from the world' | Blog Entry by Vicky Lewis

Last year I participated in the seven-week Globalizing Higher Education and Research for the 'Knowledge Economy' MOOC, run jointly by University of Wisconsin-Madison and University of Bristol. It covered a lot of really interesting ground and one element that sticks in my mind is a podcast by Gabriel Hawawini (INSEAD). In this, Hawawini explores rationales for setting up an international campus. He articulates the key to the whole process (of determining whether to establish an intern... View Page

UK HEI motivations for internationalisation | Blog Entry by Vicky Lewis

Back in 2005, I was doing the fieldwork for my doctorate (a DBA in Higher Education Management at University of Bath). This involved (amongst other things) a national survey of UK HEIs (administered via BUILA – the British Universities' International Liaison Association) focusing on key institutional drivers for internationalisation. This blog summarises the survey findings which were generated exactly ten years ago. I then speculate on what might be different if I were to re-run th... View Page

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INTERNATIONALISATION TRANSNATIONAL EDUCATION INTERNATIONAL CAMPUS GLOBAL ENGAGEMENT EAIE OVERSEAS CAMPUS MARKETING INTERNATIONAL STRATEGY INSTITUTIONAL STRATEGY MARKETING COLLABORATION GLOBAL STRATEGIES REPORT DEVELOPMENT PROCESS BRANCH CAMPUS ORGANISATIONAL CULTURE INCLUSIVITY INTERNATIONAL STUDENT RECRUITMENT GOING GLOBAL STRATEGIC PLANS INSTITUTIONAL MISSION GLOBAL HIGHER EDUCATION INTERNATIONAL OFFICE INTERNATIONAL PARTNERSHIPS NATIONAL STRATEGY TRAINING COURSE GLOBAL CITIZENSHIP INTERNATIONALISATION STRATEGY RATIONALES OVERSEAS CAMPUS COVID-19 MOOC BUILA MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH BRITISH COUNCIL KPIS INSTITUTIONAL DRIVERS INTERNATIONAL GRADUATE EMPLOYABILITY STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS INTERNATIONALISATION AT HOME BREXIT TNE-HUB CHANGE THE PIE UK HE SECTOR ENGAGEMENT CAREERS FUTURE MODELS STRATEGY TRAPS NEWCASTLE UNIVERSITY STRATEGIC MARKETING CONSULTANCY GRADUATE OUTCOMES FORUM MAGAZINE UNIVERSITY OF BRISTOL GOVERNANCE CORONAVIRUS PLANNING INSEAD INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT UUK INTERNATIONAL SUSTAINABILITY DISTINCTIVENESS UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE REPUTATION POST-STUDY WORK EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH HIGHER EDUCATION CROSS-CULTURAL COLLABORATION RESOURCES OUTCOMES DATA STUDENT VOICE DIFFERENTIATION INTERNATIONAL OFFICER INTERNATIONAL EDUCATION STRATEGY ORGANISATIONAL STRUCTURE GLOBAL COMMON GOOD GLOBAL EDUCATION HUB INTERNATIONAL EDUCATION HUB STAKEHOLDERS POLICY CONTEXT GRADUATE ATTRIBUTES EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY DRIVERS FOR CHANGE ALUMNI RELATIONS SDGS WORKSHOP SKILLS STAFF ENGAGEMENT OVERSEAS OFFICES SOCIAL IMPACT INTERNATIONAL STUDENTS ISKANDAR INVESTMENT LEADERSHIP ENVIRONMENTAL SUSTAINABILITY GLOBAL ENGAGEMENT INDEX USA UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT DELIVERY MODES INTERNATIONAL MARKETING BENCHMARKING GLOBAL UNIVERSITY INTERNAL SUPPORT REGIONAL HUBS UK NATIONAL PRIORITIES SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON TRAVELLING MINDSET STRATEGIC ALIGNMENT SINGAPORE TEACHING OVERSEAS

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