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International Education Strategy and Marketing

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Pages tagged ORGANISATIONAL CULTURE

Picking a partner for the long term | Blog Entry by Vicky Lewis

After an embarrassingly long gap between blog posts, this one is really just an excuse to get down in writing a few things that have been buzzing round in my head recently. According to an HEGlobal survey, ‘almost all the UK's HE providers plan to grow their TNE [transnational education] delivery in the coming years’. TNE provision based on two-way, collaborative partnerships, built on more equitable relationships, is on the rise (see, for example, this blog post on HEGloba... View Page

New guest comment piece on HEGlobal website | Blog Entry by Vicky Lewis

Based on the poster I presented at the British Council's Going Global conference in June 2015, I was asked to write a guest comment piece for the UK HE International Unit's HEGlobal website, which stimulates discussion on all aspects of transnational education. I focused on the need for inter-campus collaboration and the sharing of different perspectives and approaches when it comes to the marketing of an international campus. Here's a link to the post. ... View Page

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

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TRANSNATIONAL EDUCATION INTERNATIONALISATION GLOBAL ENGAGEMENT INTERNATIONAL CAMPUS GLOBAL STRATEGIES REPORT EAIE OVERSEAS CAMPUS MARKETING INTERNATIONAL STRATEGY INSTITUTIONAL STRATEGY MARKETING INTERNATIONALISATION STRATEGY DEVELOPMENT PROCESS INTERNATIONAL OFFICE INTERNATIONAL PARTNERSHIPS COLLABORATION INTERNATIONAL STUDENT RECRUITMENT GOING GLOBAL STRATEGIC PLANS INSTITUTIONAL MISSION GLOBAL HIGHER EDUCATION NATIONAL STRATEGY INTERNATIONALISATION AT HOME BRANCH CAMPUS ORGANISATIONAL CULTURE INCLUSIVITY RATIONALES SUSTAINABILITY OVERSEAS CAMPUS MOOC BUILA CROSS-CULTURAL COLLABORATION COVID-19 MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH BRITISH COUNCIL KPIS INSTITUTIONAL DRIVERS STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS INTERNATIONAL GRADUATE EMPLOYABILITY BREXIT TRAINING COURSE GLOBAL CITIZENSHIP INSEAD INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT GOVERNANCE CORONAVIRUS PLANNING LANGUAGE LEARNING CONSULTATION PROCESS UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE UUK INTERNATIONAL DISTINCTIVENESS ADDRESSING DISCONNECTS EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH REPUTATION POST-STUDY WORK ENABLING CHANGE RESOURCES HIGHER EDUCATION INTERNATIONALISATION FOR ALL EXECUTIVE SUMMARY INTERNATIONAL OFFICER OUTCOMES DATA STUDENT VOICE DIFFERENTIATION RAPID CHANGE GLOBAL EDUCATION HUB INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY ORGANISATIONAL STRUCTURE GLOBAL COMMON GOOD METRICS EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY POLICY CONTEXT GRADUATE ATTRIBUTES GLOBAL MINDSET WORKSHOP SKILLS DRIVERS FOR CHANGE ALUMNI RELATIONS SDGS EQUALITY, DIVERSITY, INCLUSION DISTINCTIVE IMPACT INTERNATIONAL STUDENTS ISKANDAR INVESTMENT STAFF ENGAGEMENT OVERSEAS OFFICES SOCIAL IMPACT KEY PERFORMANCE INDICATORS USA UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT LEADERSHIP ENVIRONMENTAL SUSTAINABILITY GLOBAL ENGAGEMENT INDEX CURRICULUM GLOBAL UNIVERSITY INTERNAL SUPPORT DELIVERY MODES INTERNATIONAL MARKETING BENCHMARKING CIVIC AND COMMUNITY ENGAGEMENT GLOBAL ENGAGEMENT STRATEGY SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON REGIONAL HUBS UK NATIONAL PRIORITIES GLOBAL IMPACT SINGAPORE TEACHING OVERSEAS TRAVELLING MINDSET STRATEGIC ALIGNMENT OUTWARD MOBILITY UK HE SECTOR ENGAGEMENT TNE-HUB CHANGE THE PIE GEOPOLITICS KEY QUESTIONS NEWCASTLE UNIVERSITY STRATEGIC MARKETING CONSULTANCY CAREERS FUTURE MODELS STRATEGY TRAPS SUCCESS MEASURES FORUM MAGAZINE UNIVERSITY OF BRISTOL GRADUATE OUTCOMES STAFF DEVELOPMENT

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