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International Education Strategy and Marketing

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Pages tagged ORGANISATIONAL CULTURE

Picking a partner for the long term | Blog Entry by Vicky Lewis

After an embarrassingly long gap between blog posts, this one is really just an excuse to get down in writing a few things that have been buzzing round in my head recently. According to an HEGlobal survey, ‘almost all the UK's HE providers plan to grow their TNE [transnational education] delivery in the coming years’. TNE provision based on two-way, collaborative partnerships, built on more equitable relationships, is on the rise (see, for example, this blog post on HEGloba... View Page

New guest comment piece on HEGlobal website | Blog Entry by Vicky Lewis

Based on the poster I presented at the British Council's Going Global conference in June 2015, I was asked to write a guest comment piece for the UK HE International Unit's HEGlobal website, which stimulates discussion on all aspects of transnational education. I focused on the need for inter-campus collaboration and the sharing of different perspectives and approaches when it comes to the marketing of an international campus. Here's a link to the post. ... View Page

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

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TRANSNATIONAL EDUCATION INTERNATIONALISATION INTERNATIONAL CAMPUS OVERSEAS CAMPUS MARKETING EAIE MARKETING INTERNATIONAL STRATEGY DEVELOPMENT PROCESS COLLABORATION GLOBAL HIGHER EDUCATION BRANCH CAMPUS INTERNATIONAL PARTNERSHIPS NATIONAL STRATEGY ORGANISATIONAL CULTURE INSTITUTIONAL MISSION INSTITUTIONAL DRIVERS STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS BREXIT INTERNATIONAL STUDENT RECRUITMENT TRAINING COURSE GOING GLOBAL INCLUSIVITY GLOBAL CITIZENSHIP OVERSEAS CAMPUS MOOC BUILA MALAYSIA ORIGINAL RESEARCH HIGHER EDUCATION EXPERTISE UKCISA CULTURAL INTELLIGENCE RESOURCES INSTITUTIONAL STRATEGY WORKSHOP INTERNATIONAL OFFICER STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY INTERNATIONAL STUDENTS ISKANDAR INVESTMENT INTERNATIONAL EDUCATION HUB POLICY CONTEXT USA UNIVERSITY OF BATH DBA CULTURAL VALUES HIGHER EDUCATION ACADEMY DRIVERS FOR CHANGE GLOBAL UNIVERSITY INTERNATIONAL OFFICE INTERNAL SUPPORT SKILLS GLOBAL ENGAGEMENT SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON LEADERSHIP SINGAPORE EAIE; STAFF ENGAGEMENT; INTERNATIONALISATION TOOLKIT DELIVERY MODES UK HE SECTOR ENGAGEMENT NEWCASTLE UNIVERSITY INTERNATIONALISATION AT HOME FORUM MAGAZINE UNIVERSITY OF BRISTOL TEACHING OVERSEAS TNE-HUB INSEAD INSTITUTIONAL PARTNERSHIP CONSULTANCY RATIONALES UNIVERSITY OF READING STRATEGIC MARKETING EDUCITY UNIVERSITY OF WISCONSIN-MADISON GOVERNANCE CROSS-CULTURAL COLLABORATION PARTNERSHIP DEVELOPMENT NICHE EXPERTISE INTEGRATED INTERNATIONALISM PATHWAYS TO PRACTICE MARKET RESEARCH REPUTATION GLOBAL EDUCATION HUB BRITISH COUNCIL WIDENING ACCESS

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