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International Education Strategy and Marketing

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Pages tagged DEVELOPMENT PROCESS

New practical guide | Blog Entry by Vicky Lewis

One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there. Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable. So one output - drawn not only from my research but also from ... View Page

New article on embedding marketing in international campus development | Blog Entry by Vicky Lewis

The research project I undertook in late 2014 / early 2015 has resulted in a number of blog posts, comment pieces and a poster for the Going Global conference. For those interested in a slightly more in-depth account of the recommendations generated by interviewing senior staff involved in the marketing of UK university campuses in Malaysia, here's a peer-reviewed journal article on the topic of embedding marketing in international campus development. It was published online in the Tay... View Page

Embedding marketing in international campus development | Blog Entry by Vicky Lewis

I undertook some research in late 2014 / early 2015 (see previous blog post) into the role of marketing in international campus development. The aim of this was to generate some useful (evidence-based) recommendations for HE institutions considering development of an international campus. I’ll be sharing detailed findings elsewhere. In the meantime, here are the key recommendations, broken down by themes (roughly corresponding to consecutive phases in the international campus developmen... View Page

Branch Campus Development - Marketing Expertise Required | Blog Entry by Vicky Lewis

Following on from the webinar I gave in June on The Proper Role of Marketing in Overseas Campus Development (see Resources page of this site), here's a PDF copy of an article of mine (entitled: Branch Campus Development - Marketing expertise required) which has just been published in the Summer 2014 edition of the European Association for International Education's (EAIE) Forum magazine. International branch campuses can succeed or fail depending on whether they enrol enough studen... View Page

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INTERNATIONALISATION TRANSNATIONAL EDUCATION INTERNATIONAL CAMPUS GLOBAL ENGAGEMENT GLOBAL STRATEGIES REPORT EAIE INTERNATIONAL STRATEGY INTERNATIONALISATION STRATEGY INSTITUTIONAL STRATEGY OVERSEAS CAMPUS MARKETING MARKETING INTERNATIONAL OFFICE INTERNATIONAL PARTNERSHIPS COLLABORATION INCLUSIVITY INTERNATIONAL STUDENT RECRUITMENT DEVELOPMENT PROCESS INTERNATIONALISATION AT HOME BRANCH CAMPUS ORGANISATIONAL CULTURE GOING GLOBAL STRATEGIC PLANS INSTITUTIONAL MISSION GLOBAL HIGHER EDUCATION LEADERSHIP NATIONAL STRATEGY INTERNATIONAL GRADUATE EMPLOYABILITY TRAINING COURSE SUCCESS MEASURES CONSULTANCY GLOBAL CITIZENSHIP SUSTAINABILITY RATIONALES OVERSEAS CAMPUS COVID-19 MOOC BUILA CROSS-CULTURAL COLLABORATION MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH BRITISH COUNCIL KPIS RESEARCH INSTITUTIONAL DRIVERS GLOBAL ENGAGEMENT STRATEGY STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS OUTWARD MOBILITY BREXIT CHANGE THE PIE GEOPOLITICS KEY QUESTIONS UK HE SECTOR ENGAGEMENT TNE-HUB FUTURE MODELS STRATEGY TRAPS GLOBAL RANKINGS NEWCASTLE UNIVERSITY STRATEGIC MARKETING CAREERS GRADUATE OUTCOMES STAFF DEVELOPMENT STAKEHOLDER RELATIONSHIPS FORUM MAGAZINE UNIVERSITY OF BRISTOL CORONAVIRUS PLANNING LANGUAGE LEARNING CONSULTATION PROCESS INSEAD INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT GOVERNANCE DISTINCTIVENESS ADDRESSING DISCONNECTS DECOLONISATION UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE UUK INTERNATIONAL POST-STUDY WORK ENABLING CHANGE WEBINAR EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH REPUTATION INTERNATIONALISATION FOR ALL EXECUTIVE SUMMARY RESOURCES HIGHER EDUCATION STUDENT VOICE DIFFERENTIATION RAPID CHANGE INTERNATIONAL OFFICER OUTCOMES DATA ORGANISATIONAL STRUCTURE GLOBAL COMMON GOOD METRICS INTERNATIONAL EDUCATION GLOBAL EDUCATION HUB INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY GRADUATE ATTRIBUTES GLOBAL MINDSET EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY POLICY CONTEXT SDGS EQUALITY, DIVERSITY, INCLUSION DISTINCTIVE IMPACT WORKSHOP SKILLS DRIVERS FOR CHANGE ALUMNI RELATIONS OVERSEAS OFFICES SOCIAL IMPACT KEY PERFORMANCE INDICATORS CAREER INTERNATIONAL STUDENTS ISKANDAR INVESTMENT STAFF ENGAGEMENT ENVIRONMENTAL SUSTAINABILITY GLOBAL ENGAGEMENT INDEX CURRICULUM REGIONAL STRATEGY USA UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT BENCHMARKING CIVIC AND COMMUNITY ENGAGEMENT GLOBAL UNIVERSITY INTERNAL SUPPORT DELIVERY MODES INTERNATIONAL MARKETING REGIONAL HUBS UK NATIONAL PRIORITIES GLOBAL IMPACT IMPACT SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON TRAVELLING MINDSET STRATEGIC ALIGNMENT IN-COUNTRY REPRESENTATION SINGAPORE TEACHING OVERSEAS

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