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International Education Strategy and Marketing

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Pages tagged EAIE

Inclusivity | Blog Entry by Vicky Lewis

The European Association for International Education (EAIE) annual conference took place in Seville from 12-15 September. For me (and many others), there was one key theme that ran through the conference: inclusivity. The Strategy & Management Expert Community asked participants in their Feature Session on the Wednesday morning to give a one-word response to the question ‘what will be future trends in society and internationalisation in your opinion?’. A word cloud was generat... View Page

International Partnership Development | Blog Entry by Vicky Lewis

This year I’ve been involved in delivering or co-delivering a number of training courses on some aspect of international partnerships. Participants have worked in a variety of national and institutional environments. Running these courses reinforced my view that many of us are grappling with similar challenges, whatever our work context. Things like making sure that international partnerships contribute positively to broader institutional strategies; securing internal buy-in and comm... View Page

Strategic International Partnerships | Blog Entry by Vicky Lewis

In my last blog post, I wrote about Transnational Education Partnerships as a growth area. They are, of course, just one type of international partnership in which higher education institutions engage. Beyond collaborative programme delivery, partnerships can be developed to foster research activity, facilitate student exchange, provide staff development opportunities, boost knowledge transfer, build institutional capacity, improve funding prospects, strengthen global positioning and more. ... View Page

A Journey Through Time and Space | Blog Entry by Vicky Lewis

The theme of the European Association for International Education’s (EAIE) most recent Forum magazine is ‘The New International Officer’. It includes a range of great articles about the challenges for higher education international officers now and in the future, and the attributes, knowledge and skills that professionals in this area of work need. I contributed an article to the magazine, entitled ‘A Journey Through Time and Space’, which looks at changes in the... View Page

New EAIE Pathways to Practice Guide | Blog Entry by Vicky Lewis

I was asked by the European Association for International Education (EAIE) to develop the first of their Pathways to Practice e-guides. This new series of practical guides is designed to be a 'practitioner's toolkit'. This first guide has two purposes: To help practitioners to argue the case for a strategic marketing-based approach to international student recruitment. To guide them through the process of creating a robust international marketing and student recruitment... View Page

Building institutional support for internationalisation | Blog Entry by Vicky Lewis

Those working in university or college International Relations offices - or in other areas where internationalisation is a primary focus - can sometimes find it challenging to build wider institutional buy-in and support from colleagues in other functions. These colleagues have different priorities and pressures and expectations on them. So what approaches can be used to engage them? This was the thinking behind developing the pre-conference workshop that Fiona Hunter and I ran before last ye... View Page

Branch Campus Development - Marketing Expertise Required | Blog Entry by Vicky Lewis

Following on from the webinar I gave in June on The Proper Role of Marketing in Overseas Campus Development (see Resources page of this site), here's a PDF copy of an article of mine (entitled: Branch Campus Development - Marketing expertise required) which has just been published in the Summer 2014 edition of the European Association for International Education's (EAIE) Forum magazine. International branch campuses can succeed or fail depending on whether they enrol enough studen... View Page

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TRANSNATIONAL EDUCATION INTERNATIONALISATION GLOBAL ENGAGEMENT INTERNATIONAL CAMPUS GLOBAL STRATEGIES REPORT EAIE OVERSEAS CAMPUS MARKETING INTERNATIONAL STRATEGY MARKETING INTERNATIONALISATION STRATEGY INSTITUTIONAL STRATEGY DEVELOPMENT PROCESS INTERNATIONAL PARTNERSHIPS INTERNATIONAL OFFICE COLLABORATION INSTITUTIONAL MISSION GLOBAL HIGHER EDUCATION NATIONAL STRATEGY INTERNATIONALISATION AT HOME BRANCH CAMPUS ORGANISATIONAL CULTURE INCLUSIVITY INTERNATIONAL STUDENT RECRUITMENT GOING GLOBAL STRATEGIC PLANS INSTITUTIONAL DRIVERS INTERNATIONAL EDUCATION HUBS INTERNATIONAL GRADUATE EMPLOYABILITY STUDENT RECRUITMENT BREXIT TRAINING COURSE GLOBAL CITIZENSHIP SUSTAINABILITY RATIONALES OVERSEAS CAMPUS COVID-19 MOOC BUILA CROSS-CULTURAL COLLABORATION MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH BRITISH COUNCIL KPIS SKILLS DRIVERS FOR CHANGE ALUMNI RELATIONS SDGS EQUALITY, DIVERSITY, INCLUSION DISTINCTIVE IMPACT WORKSHOP STAFF ENGAGEMENT OVERSEAS OFFICES SOCIAL IMPACT KEY PERFORMANCE INDICATORS INTERNATIONAL STUDENTS ISKANDAR INVESTMENT TOOLKIT LEADERSHIP ENVIRONMENTAL SUSTAINABILITY GLOBAL ENGAGEMENT INDEX CURRICULUM USA UNIVERSITY OF BATH DBA CULTURAL VALUES DELIVERY MODES INTERNATIONAL MARKETING BENCHMARKING CIVIC AND COMMUNITY ENGAGEMENT GLOBAL ENGAGEMENT STRATEGY GLOBAL UNIVERSITY INTERNAL SUPPORT REGIONAL HUBS UK NATIONAL PRIORITIES GLOBAL IMPACT SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON TEACHING OVERSEAS TRAVELLING MINDSET STRATEGIC ALIGNMENT OUTWARD MOBILITY SINGAPORE TNE-HUB CHANGE THE PIE GEOPOLITICS KEY QUESTIONS UK HE SECTOR ENGAGEMENT STRATEGIC MARKETING CONSULTANCY CAREERS FUTURE MODELS STRATEGY TRAPS SUCCESS MEASURES NEWCASTLE UNIVERSITY GRADUATE OUTCOMES STAFF DEVELOPMENT FORUM MAGAZINE UNIVERSITY OF BRISTOL PARTNERSHIP DEVELOPMENT GOVERNANCE CORONAVIRUS PLANNING LANGUAGE LEARNING CONSULTATION PROCESS INSEAD INSTITUTIONAL PARTNERSHIP PATHWAYS TO PRACTICE NICHE EXPERTISE UUK INTERNATIONAL DISTINCTIVENESS ADDRESSING DISCONNECTS UNIVERSITY OF READING MARKET RESEARCH REPUTATION POST-STUDY WORK ENABLING CHANGE EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS RESOURCES HIGHER EDUCATION INTERNATIONALISATION FOR ALL EXECUTIVE SUMMARY INTERNATIONAL OFFICER OUTCOMES DATA STUDENT VOICE DIFFERENTIATION RAPID CHANGE STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY ORGANISATIONAL STRUCTURE GLOBAL COMMON GOOD METRICS GLOBAL EDUCATION HUB INTERNATIONAL EDUCATION HUB HIGHER EDUCATION ACADEMY POLICY CONTEXT GRADUATE ATTRIBUTES GLOBAL MINDSET EXPERTISE UKCISA CULTURAL INTELLIGENCE

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