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International Education Strategy and Marketing

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Pages tagged EAIE

Inclusivity | Blog Entry by Vicky Lewis

The European Association for International Education (EAIE) annual conference took place in Seville from 12-15 September. For me (and many others), there was one key theme that ran through the conference: inclusivity. The Strategy & Management Expert Community asked participants in their Feature Session on the Wednesday morning to give a one-word response to the question ‘what will be future trends in society and internationalisation in your opinion?’. A word cloud was generat... View Page

International Partnership Development | Blog Entry by Vicky Lewis

This year I’ve been involved in delivering or co-delivering a number of training courses on some aspect of international partnerships. Participants have worked in a variety of national and institutional environments. Running these courses reinforced my view that many of us are grappling with similar challenges, whatever our work context. Things like making sure that international partnerships contribute positively to broader institutional strategies; securing internal buy-in and comm... View Page

Strategic International Partnerships | Blog Entry by Vicky Lewis

In my last blog post, I wrote about Transnational Education Partnerships as a growth area. They are, of course, just one type of international partnership in which higher education institutions engage. Beyond collaborative programme delivery, partnerships can be developed to foster research activity, facilitate student exchange, provide staff development opportunities, boost knowledge transfer, build institutional capacity, improve funding prospects, strengthen global positioning and more. ... View Page

A Journey Through Time and Space | Blog Entry by Vicky Lewis

The theme of the European Association for International Education’s (EAIE) most recent Forum magazine is ‘The New International Officer’. It includes a range of great articles about the challenges for higher education international officers now and in the future, and the attributes, knowledge and skills that professionals in this area of work need. I contributed an article to the magazine, entitled ‘A Journey Through Time and Space’, which looks at changes in the... View Page

New EAIE Pathways to Practice Guide | Blog Entry by Vicky Lewis

I was asked by the European Association for International Education (EAIE) to develop the first of their Pathways to Practice e-guides. This new series of practical guides is designed to be a 'practitioner's toolkit'. This first guide has two purposes: To help practitioners to argue the case for a strategic marketing-based approach to international student recruitment. To guide them through the process of creating a robust international marketing and student recruitment... View Page

Branch Campus Development - Marketing Expertise Required | Blog Entry by Vicky Lewis

Following on from the webinar I gave in June on The Proper Role of Marketing in Overseas Campus Development (see Resources page of this site), here's a PDF copy of an article of mine (entitled: Branch Campus Development - Marketing expertise required) which has just been published in the Summer 2014 edition of the European Association for International Education's (EAIE) Forum magazine. International branch campuses can succeed or fail depending on whether they enrol enough studen... View Page

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TRANSNATIONAL EDUCATION INTERNATIONAL CAMPUS INTERNATIONALISATION OVERSEAS CAMPUS MARKETING EAIE MARKETING DEVELOPMENT PROCESS COLLABORATION INTERNATIONAL STRATEGY GLOBAL HIGHER EDUCATION INTERNATIONAL PARTNERSHIPS BRANCH CAMPUS ORGANISATIONAL CULTURE STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS BREXIT INTERNATIONAL STUDENT RECRUITMENT TRAINING COURSE GOING GLOBAL INCLUSIVITY OVERSEAS CAMPUS MOOC ORIGINAL RESEARCH MALAYSIA UKCISA CULTURAL INTELLIGENCE RESOURCES EXPERTISE INSTITUTIONAL DRIVERS WORKSHOP INTERNATIONAL OFFICER INSTITUTIONAL STRATEGY INSTITUTIONAL MISSION ISKANDAR INVESTMENT INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL STUDENTS UNIVERSITY OF BATH DBA CULTURAL VALUES HIGHER EDUCATION ACADEMY USA INTERNATIONAL OFFICE INTERNAL SUPPORT SKILLS DRIVERS FOR CHANGE GLOBAL UNIVERSITY UNIVERSITY OF SOUTHAMPTON GLOBAL ENGAGEMENT SHARED CAMPUS SINGAPORE EAIE; STAFF ENGAGEMENT; INTERNATIONALISATION TOOLKIT UK HE SECTOR ENGAGEMENT DELIVERY MODES NEWCASTLE UNIVERSITY NATIONAL STRATEGY UNIVERSITY OF BRISTOL TEACHING OVERSEAS FORUM MAGAZINE INSTITUTIONAL PARTNERSHIP TNE-HUB INSEAD UNIVERSITY OF READING STRATEGIC MARKETING CONSULTANCY RATIONALES UNIVERSITY OF WISCONSIN-MADISON EDUCITY BUILA CROSS-CULTURAL COLLABORATION PARTNERSHIP DEVELOPMENT GOVERNANCE PATHWAYS TO PRACTICE NICHE EXPERTISE INTEGRATED INTERNATIONALISM BRITISH COUNCIL WIDENING ACCESS MARKET RESEARCH GLOBAL EDUCATION HUB

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