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International Education Strategy and Marketing

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Pages tagged STUDENT RECRUITMENT

New practical guide | Blog Entry by Vicky Lewis

One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there. Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable. So one output - drawn not only from my research but also from ... View Page

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

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TRANSNATIONAL EDUCATION INTERNATIONALISATION INTERNATIONAL CAMPUS OVERSEAS CAMPUS MARKETING EAIE MARKETING INTERNATIONAL STRATEGY DEVELOPMENT PROCESS COLLABORATION GLOBAL HIGHER EDUCATION INTERNATIONAL PARTNERSHIPS BRANCH CAMPUS ORGANISATIONAL CULTURE STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS BREXIT TRAINING COURSE INTERNATIONAL STUDENT RECRUITMENT GOING GLOBAL INCLUSIVITY OVERSEAS CAMPUS MOOC ORIGINAL RESEARCH MALAYSIA CULTURAL INTELLIGENCE RESOURCES HIGHER EDUCATION EXPERTISE UKCISA WORKSHOP INTERNATIONAL OFFICER INSTITUTIONAL STRATEGY INSTITUTIONAL MISSION INSTITUTIONAL DRIVERS INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL STUDENTS ISKANDAR INVESTMENT CULTURAL VALUES HIGHER EDUCATION ACADEMY POLICY CONTEXT USA UNIVERSITY OF BATH DBA INTERNAL SUPPORT SKILLS DRIVERS FOR CHANGE GLOBAL UNIVERSITY INTERNATIONAL OFFICE GLOBAL ENGAGEMENT SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON EAIE; STAFF ENGAGEMENT; INTERNATIONALISATION TOOLKIT SINGAPORE ENGAGEMENT DELIVERY MODES UK HE SECTOR NATIONAL STRATEGY NEWCASTLE UNIVERSITY TEACHING OVERSEAS FORUM MAGAZINE UNIVERSITY OF BRISTOL INSTITUTIONAL PARTNERSHIP TNE-HUB INSEAD UNIVERSITY OF READING STRATEGIC MARKETING CONSULTANCY RATIONALES EDUCITY UNIVERSITY OF WISCONSIN-MADISON CROSS-CULTURAL COLLABORATION PARTNERSHIP DEVELOPMENT GOVERNANCE BUILA PATHWAYS TO PRACTICE NICHE EXPERTISE INTEGRATED INTERNATIONALISM WIDENING ACCESS MARKET RESEARCH GLOBAL EDUCATION HUB BRITISH COUNCIL

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