-

International Education Strategy and Marketing

Tag View

Pages tagged OVERSEAS CAMPUS MARKETING

New practical guide | Blog Entry by Vicky Lewis

One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there. Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable. So one output - drawn not only from my research but also from ... View Page

New article on embedding marketing in international campus development | Blog Entry by Vicky Lewis

The research project I undertook in late 2014 / early 2015 has resulted in a number of blog posts, comment pieces and a poster for the Going Global conference. For those interested in a slightly more in-depth account of the recommendations generated by interviewing senior staff involved in the marketing of UK university campuses in Malaysia, here's a peer-reviewed journal article on the topic of embedding marketing in international campus development. It was published online in the Tay... View Page

New guest comment piece on HEGlobal website | Blog Entry by Vicky Lewis

Based on the poster I presented at the British Council's Going Global conference in June 2015, I was asked to write a guest comment piece for the UK HE International Unit's HEGlobal website, which stimulates discussion on all aspects of transnational education. I focused on the need for inter-campus collaboration and the sharing of different perspectives and approaches when it comes to the marketing of an international campus. Here's a link to the post. ... View Page

International campus marketing | Blog Entry by Vicky Lewis

If you are interested in investigating some of the issues around international campus development, here is a two-page PDF Information Sheet listing (and with hyperlinks to) useful publications, websites and other resources. The main focus is on the marketing and positioning of international campuses. However the list also includes sources of facts and figures relating to transnational education more generally - and a couple of useful guides (both emanating from the Leadership Foundation for H... View Page

Embedding marketing in international campus development | Blog Entry by Vicky Lewis

I undertook some research in late 2014 / early 2015 (see previous blog post) into the role of marketing in international campus development. The aim of this was to generate some useful (evidence-based) recommendations for HE institutions considering development of an international campus. I’ll be sharing detailed findings elsewhere. In the meantime, here are the key recommendations, broken down by themes (roughly corresponding to consecutive phases in the international campus developmen... View Page

Interested in overseas campus marketing? | Blog Entry by Vicky Lewis

Vicky Lewis will be delivering a guest webinar via The Brenn-White Group's International Education Academy on 24 June 2014. The topic is 'The Proper Role of Marketing in Overseas Campus Development'. It's free of charge, easy to register and the webinar lasts just 30 minutes. The session highlights six critical points in the overseas campus development process where marketing should influence strategy, resourcing, and operations. It also provides compelling arguments for in... View Page

Most common tags on this site (in order of popularity)

TRANSNATIONAL EDUCATION INTERNATIONALISATION INTERNATIONAL CAMPUS EAIE OVERSEAS CAMPUS MARKETING MARKETING INTERNATIONAL STRATEGY DEVELOPMENT PROCESS COLLABORATION GLOBAL HIGHER EDUCATION INTERNATIONAL PARTNERSHIPS NATIONAL STRATEGY BRANCH CAMPUS ORGANISATIONAL CULTURE INTERNATIONAL STUDENT RECRUITMENT INSTITUTIONAL MISSION INSTITUTIONAL DRIVERS STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS BREXIT TRAINING COURSE INCLUSIVITY GLOBAL CITIZENSHIP GOING GLOBAL OVERSEAS CAMPUS MOOC BUILA MALAYSIA ORIGINAL RESEARCH EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY POLICY CONTEXT WORKSHOP SKILLS DRIVERS FOR CHANGE ALUMNI RELATIONS INTERNATIONAL STUDENTS ISKANDAR INVESTMENT GLOBAL ENGAGEMENT STAFF ENGAGEMENT USA UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT LEADERSHIP GLOBAL UNIVERSITY INTERNATIONAL OFFICE INTERNAL SUPPORT DELIVERY MODES INTERNATIONAL MARKETING SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON INTERNATIONAL GRADUATE EMPLOYABILITY SINGAPORE TEACHING OVERSEAS INTERNATIONALISATION AT HOME UK HE SECTOR ENGAGEMENT TNE-HUB NEWCASTLE UNIVERSITY STRATEGIC MARKETING CONSULTANCY CAREERS FORUM MAGAZINE UNIVERSITY OF BRISTOL INSEAD INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT GOVERNANCE RATIONALES UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE UUK INTERNATIONAL EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH REPUTATION CROSS-CULTURAL COLLABORATION RESOURCES HIGHER EDUCATION INTEGRATED INTERNATIONALISM INTERNATIONAL OFFICER INSTITUTIONAL STRATEGY OUTCOMES DATA GLOBAL EDUCATION HUB BRITISH COUNCIL INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY

Tag Cloud

 
-

Copyright © 2020 Vicky Lewis Consulting

Privacy Policy Cookie Policy

Website by Intexta

Printed on 30 March 2020 at 18:32

Source: https://www.vickylewisconsulting.co.uk/tag-view.php

Website by intexta.com