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International Education Strategy and Marketing

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Pages tagged ORIGINAL RESEARCH

New practical guide | Blog Entry by Vicky Lewis

One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there. Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable. So one output - drawn not only from my research but also from ... View Page

New article on embedding marketing in international campus development | Blog Entry by Vicky Lewis

The research project I undertook in late 2014 / early 2015 has resulted in a number of blog posts, comment pieces and a poster for the Going Global conference. For those interested in a slightly more in-depth account of the recommendations generated by interviewing senior staff involved in the marketing of UK university campuses in Malaysia, here's a peer-reviewed journal article on the topic of embedding marketing in international campus development. It was published online in the Tay... View Page

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TRANSNATIONAL EDUCATION INTERNATIONAL CAMPUS INTERNATIONALISATION EAIE OVERSEAS CAMPUS MARKETING MARKETING DEVELOPMENT PROCESS GLOBAL HIGHER EDUCATION INTERNATIONAL PARTNERSHIPS BRANCH CAMPUS COLLABORATION ORGANISATIONAL CULTURE STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS BREXIT INTERNATIONAL STUDENT RECRUITMENT TRAINING COURSE GOING GLOBAL INTERNATIONAL STRATEGY INCLUSIVITY OVERSEAS CAMPUS MOOC ORIGINAL RESEARCH MALAYSIA EXPERTISE UKCISA CULTURAL INTELLIGENCE RESOURCES INSTITUTIONAL DRIVERS WORKSHOP INTERNATIONAL OFFICER INSTITUTIONAL MISSION INTERNATIONAL STUDENTS ISKANDAR INVESTMENT INTERNATIONAL EDUCATION HUB STAKEHOLDERS UNIVERSITY OF BATH DBA CULTURAL VALUES HIGHER EDUCATION ACADEMY USA INTERNATIONAL OFFICE INTERNAL SUPPORT SKILLS GLOBAL UNIVERSITY SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON GLOBAL ENGAGEMENT SINGAPORE EAIE; STAFF ENGAGEMENT; INTERNATIONALISATION TOOLKIT UK HE SECTOR ENGAGEMENT NEWCASTLE UNIVERSITY NATIONAL STRATEGY FORUM MAGAZINE UNIVERSITY OF BRISTOL TEACHING OVERSEAS INSEAD INSTITUTIONAL PARTNERSHIP RATIONALES UNIVERSITY OF READING STRATEGIC MARKETING CONSULTANCY EDUCITY UNIVERSITY OF WISCONSIN-MADISON BUILA CROSS-CULTURAL COLLABORATION PARTNERSHIP DEVELOPMENT INTEGRATED INTERNATIONALISM PATHWAYS TO PRACTICE NICHE EXPERTISE GLOBAL EDUCATION HUB BRITISH COUNCIL WIDENING ACCESS MARKET RESEARCH

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