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International Education Strategy and Marketing

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EduCity, Malaysia – some challenges to (cost-effective) collaboration | Blog Entry by Vicky Lewis

This post is an adaptation of a submission I made to the Globalizing Higher Education and Research for the 'Knowledge Economy' MOOC that I participated in earlier this year. It draws on my experience of the International Branch Campus of a UK university in EduCity in southern Malaysia (just across the Straits from Singapore). It seeks to highlight some of the challenges which hamper what appears to be a great idea for a more cost-effective and collaborative approach to branch campus d... View Page

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TRANSNATIONAL EDUCATION INTERNATIONAL CAMPUS INTERNATIONALISATION EAIE OVERSEAS CAMPUS MARKETING MARKETING DEVELOPMENT PROCESS GLOBAL HIGHER EDUCATION INTERNATIONAL PARTNERSHIPS BRANCH CAMPUS COLLABORATION ORGANISATIONAL CULTURE STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS BREXIT INTERNATIONAL STUDENT RECRUITMENT TRAINING COURSE GOING GLOBAL INTERNATIONAL STRATEGY INCLUSIVITY OVERSEAS CAMPUS MOOC ORIGINAL RESEARCH MALAYSIA EXPERTISE UKCISA CULTURAL INTELLIGENCE RESOURCES INSTITUTIONAL DRIVERS WORKSHOP INTERNATIONAL OFFICER INSTITUTIONAL MISSION INTERNATIONAL STUDENTS ISKANDAR INVESTMENT INTERNATIONAL EDUCATION HUB STAKEHOLDERS UNIVERSITY OF BATH DBA CULTURAL VALUES HIGHER EDUCATION ACADEMY USA INTERNATIONAL OFFICE INTERNAL SUPPORT SKILLS GLOBAL UNIVERSITY SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON GLOBAL ENGAGEMENT SINGAPORE EAIE; STAFF ENGAGEMENT; INTERNATIONALISATION TOOLKIT UK HE SECTOR ENGAGEMENT NEWCASTLE UNIVERSITY NATIONAL STRATEGY FORUM MAGAZINE UNIVERSITY OF BRISTOL TEACHING OVERSEAS INSEAD INSTITUTIONAL PARTNERSHIP RATIONALES UNIVERSITY OF READING STRATEGIC MARKETING CONSULTANCY EDUCITY UNIVERSITY OF WISCONSIN-MADISON BUILA CROSS-CULTURAL COLLABORATION PARTNERSHIP DEVELOPMENT INTEGRATED INTERNATIONALISM PATHWAYS TO PRACTICE NICHE EXPERTISE GLOBAL EDUCATION HUB BRITISH COUNCIL WIDENING ACCESS MARKET RESEARCH

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