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International Education Strategy and Marketing

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Pages tagged GOING GLOBAL

Embedding marketing in international campus development | Blog Entry by Vicky Lewis

I undertook some research in late 2014 / early 2015 (see previous blog post) into the role of marketing in international campus development. The aim of this was to generate some useful (evidence-based) recommendations for HE institutions considering development of an international campus. I’ll be sharing detailed findings elsewhere. In the meantime, here are the key recommendations, broken down by themes (roughly corresponding to consecutive phases in the international campus developmen... View Page

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

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TRANSNATIONAL EDUCATION INTERNATIONAL CAMPUS INTERNATIONALISATION OVERSEAS CAMPUS MARKETING EAIE MARKETING DEVELOPMENT PROCESS GLOBAL HIGHER EDUCATION BRANCH CAMPUS INTERNATIONAL PARTNERSHIPS ORGANISATIONAL CULTURE COLLABORATION STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS INTERNATIONAL STUDENT RECRUITMENT TRAINING COURSE GOING GLOBAL OVERSEAS CAMPUS MOOC MALAYSIA ORIGINAL RESEARCH EXPERTISE UKCISA CULTURAL INTELLIGENCE RESOURCES INSTITUTIONAL MISSION INSTITUTIONAL DRIVERS WORKSHOP INTERNATIONAL OFFICER INTERNATIONAL STUDENTS ISKANDAR INVESTMENT INTERNATIONAL EDUCATION HUB USA UNIVERSITY OF BATH DBA CULTURAL VALUES HIGHER EDUCATION ACADEMY GLOBAL UNIVERSITY INTERNATIONAL OFFICE INTERNAL SUPPORT SKILLS SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON SINGAPORE EAIE; STAFF ENGAGEMENT; INTERNATIONALISATION TOOLKIT UK HE SECTOR ENGAGEMENT NEWCASTLE UNIVERSITY FORUM MAGAZINE UNIVERSITY OF BRISTOL BREXIT TEACHING OVERSEAS INSEAD INSTITUTIONAL PARTNERSHIP RATIONALES UNIVERSITY OF READING STRATEGIC MARKETING EDUCITY UNIVERSITY OF WISCONSIN-MADISON INTERNATIONAL STRATEGY INCLUSIVITY BUILA CROSS-CULTURAL COLLABORATION PARTNERSHIP DEVELOPMENT INTEGRATED INTERNATIONALISM PATHWAYS TO PRACTICE GLOBAL EDUCATION HUB BRITISH COUNCIL WIDENING ACCESS

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