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International Education Strategy and Marketing

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New EAIE Pathways to Practice Guide | Blog Entry by Vicky Lewis

I was asked by the European Association for International Education (EAIE) to develop the first of their Pathways to Practice e-guides. This new series of practical guides is designed to be a 'practitioner's toolkit'. This first guide has two purposes: To help practitioners to argue the case for a strategic marketing-based approach to international student recruitment. To guide them through the process of creating a robust international marketing and student recruitment... View Page

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TRANSNATIONAL EDUCATION INTERNATIONAL CAMPUS INTERNATIONALISATION OVERSEAS CAMPUS MARKETING EAIE MARKETING DEVELOPMENT PROCESS GLOBAL HIGHER EDUCATION BRANCH CAMPUS INTERNATIONAL PARTNERSHIPS ORGANISATIONAL CULTURE COLLABORATION STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS INTERNATIONAL STUDENT RECRUITMENT TRAINING COURSE GOING GLOBAL OVERSEAS CAMPUS MOOC MALAYSIA ORIGINAL RESEARCH EXPERTISE UKCISA CULTURAL INTELLIGENCE RESOURCES INSTITUTIONAL MISSION INSTITUTIONAL DRIVERS WORKSHOP INTERNATIONAL OFFICER INTERNATIONAL STUDENTS ISKANDAR INVESTMENT INTERNATIONAL EDUCATION HUB USA UNIVERSITY OF BATH DBA CULTURAL VALUES HIGHER EDUCATION ACADEMY GLOBAL UNIVERSITY INTERNATIONAL OFFICE INTERNAL SUPPORT SKILLS SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON SINGAPORE EAIE; STAFF ENGAGEMENT; INTERNATIONALISATION TOOLKIT UK HE SECTOR ENGAGEMENT NEWCASTLE UNIVERSITY FORUM MAGAZINE UNIVERSITY OF BRISTOL BREXIT TEACHING OVERSEAS INSEAD INSTITUTIONAL PARTNERSHIP RATIONALES UNIVERSITY OF READING STRATEGIC MARKETING EDUCITY UNIVERSITY OF WISCONSIN-MADISON INTERNATIONAL STRATEGY INCLUSIVITY BUILA CROSS-CULTURAL COLLABORATION PARTNERSHIP DEVELOPMENT INTEGRATED INTERNATIONALISM PATHWAYS TO PRACTICE GLOBAL EDUCATION HUB BRITISH COUNCIL WIDENING ACCESS

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