International Strategy for Higher Education Institutions
Posted on by Vicky Lewis
I was asked by the European Association for International Education (EAIE) to develop the first of their Pathways to Practice e-guides.
This new series of practical guides is designed to be a 'practitioner's toolkit'.
This first guide has two purposes:
Any successful student recruitment plan is built on strategic marketing and long-term relationship building. Resources need to be focused on the most productive activities.
This guide seeks to provide a useful framework to keep your planning on track.
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